Li Ling-yee, Liu S. C. B, & Luk, T.K.S.
"Customer Participation Behaviour in High- versus Low-contact Services: The
Multiple Roles of Customer Trust". Journal of Global Marketing, 30.5
Li Ling-yee, Lianxi Zhou, and Aiqi Qu.
"The supply-side of environmental sustainability and export performance: The
role of knowledge integration and international buyer involvement".
International Business Review, 26.4 (2017):
Li Ling-yee, Roberto C. and Robert M.,. "Stages and Patterns of the Internationalization of Chinese-Owned
Firms:"Market-Seeking" versus "Resource-Seeking" Firms."
Journal of Comparative International Management, 17.2 (2014): 34-61.
Li, Ling-yee and Ogunmokun Gabriel. "The Effect of Practicing the Marketing
Concept Philosophy on Export Performance in International Markets: A Study of
Exporting Companies in China." International Journal of
Business and Social Science, 5.2 (2014): 218-223.
and Ogunmokun Gabriel. ¡§Export
Venture Flexibility: Its Antecedents and Effect on Performance.¡¨
International Journal of Trade and Global Markets, 6.2 (2013): 99-122.
and Ogunmokun Gabriel. ¡§The
Effects of Marketing Capabilities, Financing Resources & Spatial Configuration
on Market Focused Flexibility.¡¨ International Journal of Trade and Global
Markets, 6.2 (2013): 158-181.
and Ogunmokun Gabriel. ¡§The
Effect of Manufacturing Flexibility on Export Performance in China¡¨
International Journal of Business and Social Science 3.6 (2012): 7-12.
and Ogunmokun Gabriel, and Fiona
M. Y. Chong. ¡§Investigation of demographic factors influencing
organizations state of mind: Ethnocentric versus non-ethnocentric strategic
predisposition behaviour of exporting firms in Australia.¡¨ Journal of International Marketing and
Exporting 16.1 (2011): 57-64.
¡§Course-Specific Motivated Learning and
Outcomes: The Role of the Perceived Task Value of Course-Specific Assignments.¡¨
Journal of Teaching in International Business 22.2 (2011): 107-125.
Li, Ling-yee. ¡§Marketing of competence-based solutions to
buyers in exploratory relationships: Perspective of OEM suppliers.¡¨
Industrial Marketing Management
40.7 (2011): 1206.
Li, Ling-yee. ¡§Marketing metrics' usage: Its predictors and
implications for customer relationship management.¡¨ Industrial Marketing
Management 40.1 (Jan 2011): 139-148.
Li, Ling-yee. ¡§Antecedents of Principal-Agent Relationship
Value: The Differential Impact of Social Capital and Dynamic Learning Factors.¡¨
Journal of Marketing Channels
17.4(Oct 2010): 313-338.
Li, Ling-yee. ¡§Factors that reduce rigid product adaptation
decisions: The case of exporting firms in China.¡¨ Industrial Marketing Management
39.4 (May 2010): 531-537.
Li, Ling-yee. ¡§Antecedents and effect of internet implementation at trade show.¡¨
Journal of Business and Industrial Marketing, (2010): 272-283.
¡§Encouraging extra-role behaviour in a channel context: The role of economic-,
social-, and justice- based sharedness mechanisms¡¨, Industrial Marketing
¡§An Empirical Study of Manufacturing Flexibility of Exporting Firms in China:
How do Strategic and Organizational Contexts Matter?¡¨ Industrial Marketing Management
¡§The Effects of Firm Resources on Trade Show Performance: How Do Trade Show
Marketing Processes Matter?¡¨ Journal of Business and Industrial Marketing
23.1 (2008): 35-47.
Ling-Yee, "Environmental Management Practices and Performance of International
Suppliers Located in China: How Does Relationship Learning Matter?" in
Asian Business In A Turbulent Environment: Uncertainty and
Coping Strategies, pp. 167-183, Palgrave Macmillan, 2016.
Ling-Yee, "International Marketing: A Study of Relational Processes, Firm
Competencies and Export Performance in China." in Cross Cultural Marketing:
Contemporary Research in Selected Countries, pp. 97 ¡V 127, edited by Gabriel
Ogunmokun and Rony Gabbay, Academic Press International, Australia, 2004.
Review Li, Ling-yee Esther. Book Review on "Vikings and Mandarins: Sino-Scandinavian Business
Cooperation in Cross-Cultural Settings." International Marketing Review
Vol. 16 (1999): No. 1, 85¡V89.