e-Marketing, Data Analytics, and Machine Learning
- Cui, Geng, Yuho Chung, Ling Peng and Wanyi Zheng (2022), “The Importance of Being Earnest: Mandatory vs. Voluntary Disclosure of Incentives for Online Product Reviews,” Journal of Business Research, 141(3), 633-645.
- Peng, Ling, Geng Cui, Ziru Bao and Shuman Liu (2022), “Speaking the Same Language: The Power of Words in Crowdfunding Success and Failure,” Marketing Letters, 33, 311-323.
- Li, Chunyu, Geng Cui and Yongfu He (2020), “The Role of Explanations and Metadiscourse in Management Responses to Anger-Reviews versus Anxiety-Reviews: The Mediation of Sense-Making,” International Journal of Hospitality Management, 89(8), 1-13.
- Peng, Ling, Geng Cui, Yuho Chung and Wanyi Zheng (2020), “The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms,” Journal of Marketing, 84(4), 67-85.
- Peng, Ling, Geng Cui, and Yuho Chung (2020), “Do the Pieces Fit? Assessing the Configuration Effects of Promotion Attributes,” Journal of Business Research, 109 (3), 337-349.
- Peng, Ling, Geng Cui, Yuho Chung and Chunyu Li (2019), “A Multi-facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings,” Journal of Academy of Marketing Science, 47(5), 960–976.
- Zhuang, Mengzhou, Geng Cui and Ling Peng (2018), "Manufactured Opinions: The Effect of Manipulating Online Product Reviews," Journal of Business Research, 87, 24-35.
- Li, Chunyu, Geng Cui, and Ling Peng (2018), “Tailoring Management Response to Negative Reviews: The Effectiveness of Accommodative versus Defensive Responses,” Computers in Human Behavior, 84, 272-284
- Li, Chunyu, Geng Cui, and Ling Peng (2017), “The Signaling Effect of Management Response in Engaging Customers: A Study of the Hotel Industry,” Tourism Management, 62 (October): 42-53.
- Cui, Geng, Manleung Wong and Xian Wan (2015), “Targeting the High Value Customers While under Resource Constraint: Partial Ordering Constrained Optimization.” Journal of Interactive Marketing, 29(1): 27-37.
- Cui, Geng, Ling Peng and Laurent Florès (2015), “Selecting Ideas for New Product Development: Comparison of Monadic Test and Adaptive Concept Screening under the G Theory Framework,” European Journal of Innovation Management, 18(3), 1-18.
- Peng, Ling, Geng Cui, and Chunyu Li (2013), "The Comparative Impact of Critics and Consumers: Applying the Generalisability Theory to Online Movie Ratings,” International Journal of Market Research, 55(3), 413-436.
- Cui, Geng, Manleung Wong and Xian Wan (2012), "Cost-sensitive Learning via Priority Sampling to Improve the ROI of Direct Marketing," Journal of Management Information Systems, 19(1), 335-367.
- Cui, Geng, Hon-Kwong Lui and Xiaoning Guo (2012), "The Effect of Online Consumer Reviews on New Product Sales," International Journal of Electronic Commerce, 17(1), 39–57.
- Cui, Geng and Yanan Wang (2010), "Consumers’ SKU Choices in an Online Supermarket: A Latent Class Approach," Journal of Marketing Management, 26(5), 495-514.
- Cui, Geng, Manleung Wong and Guichang Zhang (2010), “Bayesian Variable Selection for Direct Marketing Response Models,” Expert Systems with Applications, 37, 7656–7662.
- Cui, Geng, M.L. Wong and H.-K. Lui (2006), “Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming,” Management Science, 52(4), 597-612.
- Cui, Geng and Man Leung Wong (2002), “Data Mining in Marketing Using Bayesian Networks and Evolutionary Programming,” Studies in Fuzziness and Soft Computing, 105, 198-214, Hysica-Verlag.
International Business and Marketing
- Li, Haiyang, Xiwei Li, and Geng Cui (2017), “How Do Firms’ Gains From Inward Activities Affect Their Outward Activities? Evidence from China,” Strategic Management Journal, 38(13): 2704–2725.
- Yuan, Denghua, Geng Cui and Lei Lai (2016),"Sorry Seems to Be The Hardest Word: Consumer Reactions to Self-Attributions by Firms Apologizing for A Brand Crisis", Journal of Consumer Marketing, 33(4), 281 – 291.
- Cui, Geng, Xiaolin Li, TS Chan and Ling Peng (2015), “Cultural Distance, Host Regulatory Quality, and Location Choice: A Hierarchical Analysis of Chinese Multinationals,” in Geng Cui and T.S. Chan (eds.), Asian Businesses in a Turbulent Environment: Uncertainty and Coping Strategies. Palgrave McMillan.
- Joy, A., J. Wang, T. Chan, J. Sherry and G. Cui (2014), "M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions," Journal of Retailing, 90(3), 347-364.
- Zhang, Yuanyuan, Geng Cui and TS Chan (2014), “The Internationalization of Emerging Market Multinationals: Effects of Host and Home Country Institutional Factors,” in TS Chan and Geng Cui (eds.), The Rise of Asian Firms: Strengths and Strategies. Palgrave McMillan.
- Cui, Geng, Xiaoyan Yang, Hongyan Liu and Haizhong Wang (2013), "Culture, Cognitive Style and Consumer Response to Informational vs. Transformational Advertising among East Asians: Evidence from the PRC," Asia Pacific Business Review, 1-16.
- Cui, Geng, Hon-Kwong Lui, TS Chan and Annamma Joy (2012), "Decomposition of Cross-country Differences in Consumer Attitudes toward Marketing," Journal of Consumer Marketing, 29(3), 214 - 224.
- Cui, Geng, Xiaoyan Yang, Haizhong Wang and Hongyan Liu (2012), "Culturally Incongruent Messages in International Advertising," International Journal of Advertising, 31(2), 355-376.
- Cui, Geng and Xiaoyan Yang (2009), “Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory," Journal of Global Marketing, 22(3), 229-245.
- Cui, Geng, Tsang-sing Chan and Annamma Joy (2008), “Consumers’ Attitudes toward Marketing: A Cross-cultural Study of China and Canada,” Journal of International Consumer Marketing, 20(3&4), 1-13.
- Zhang, Yan, Haiyang Li, Mike A. Hitt and Geng Cui (2007), "R&D Intensity and Performance of International Joint Ventures in an Emerging Market: Moderating Effects of Market Focus and Ownership Structure," Journal of International Business Studies, 38(6), 944-960.
- Joy, Annamma, T.S. Chan, Michael Hui and Geng Cui (2006) “Metaphors of the Self, Self-Communication and Self-Gifts in Interdependent Cultures: Narratives from Hong Kong," Research in Consumer Behavior, 10, 99-126.
- Cui, Geng and Hon-Kwon Lui (2005), “Order of Entry and Performance of Multinationals in an Emerging Market: A Contingent Resource Perspective,” Journal of International Marketing, 13(4), 28-56.
- Cui, Geng and Pravat Choudhury (2003), "Consumer Interests and Ethical Implications of Marketing: A Contingency Framework," Journal of Consumer Affairs, 37(2), 364-387.
- Cui, Geng and Pravat Choudhury (2002), "Marketplace Diversity and Cost-effective Marketing Strategies," Journal of Consumer Marketing, 19(1), 54-73.
- Cui, Geng (2001), "Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)," Journal of Macromarketing, 21(1), 23-31.
- Cui, Geng and Qiming Liu (2001), "Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China," Journal of International Marketing, 9(1), 84-106.
- Cui, Geng and Pravat Choudhury (2000), Marketing to Ethnic Consumers: An Annotated Bibliography, the American Marketing Association, Chicago, Illinois. ISBN: 0877572852.
- Cui, Geng and Qiming Liu (2000), "Regional Market Segments of China: Opportunities and Barriers in a Big Emerging Market," Journal of Consumer Marketing, 17(1), 55-72.
- Cui, Geng (1998), "The Evolutionary Process of Global Market Expansion: Experiences of MNCs in China," Journal of World Business, 33(1), 87-110. Citation of Excellence, ANBAR Electronic Intelligence 1999.
- Cui, Geng (1997), "Marketing Strategies in a Multi-ethnic Environment," Journal of Marketing Theory and Practice, 5(1), 122-134.
- Cui, Geng and Njoku Awa (1992), "Measuring Intercultural Effectiveness: An Integrative Approach," International Journal of Intercultural Relations, 16(4), 311-328, 1992 International Award for Outstanding IJIR Article , the Society for Intercultural Education, Training and Research (SIETAR), Washington, DC.
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