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OH Ga-Eun, Grace

Research Assistant Professor
Department of Marketing & International Business






Voice: a (852) 2616-8230
Fax: a (852) 2467-3049
Email: a graceoh@Ln.edu.hk

Education

BBA, MS (Marketing) Seoul National; PhD (Marketing) HKUST

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Research Interests
Consumer psychology, Self-control, Food consumption, Health behaviour, Aging consumers/workers, Social Influence


Teaching

Consumer Behaviour; Global Business Environment; Advertising and Intergrated Marketing Communications



Selected Publications

Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2021), ˇ§Inducing Consumers to Incorporate Calorie Information: A Multinational Investigation,ˇ¨ forthcoming, Psychology and Health.

Baek, Eunsoo and Ga-Eun (Grace) Oh (2021), ˇ§Diverse Values of Fashion Rental Service and Contamination Concern of Consumers,ˇ¨ Journal of Business Research, 123, 165-175.

Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2020), ˇ§Informed Indulgence: The Effects of Nutrition Information Provision and Dietary Restraint on Consecutive Food Consumption Decisions,ˇ¨ (E-pub ahead of print), Psychology and Health.

Oh, Ga-Eun (Grace) (2020), ˇ§When Dessert Comes Close: The Effects of Anticipating Indulgent Consumption and Dietary Restraint on Healthy Food Preference at Restaurants,ˇ¨ International Journal of Hospitality Management, 90, 102614.

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk