MSc in Marketing and International Business
MIB503 - International Marketing Management
Brief Course Description
Drawing on studentsˇ¦ existing understanding of the international environment and
their basic knowledge of marketing management, this course provide students with
the knowledge of the cultural issues relevant to the development of an
organizationˇ¦s international marketing planning; enable students to confidently
analyze and solve culturally related marketing problems in order to facilitate
the achievement of an organizationˇ¦s international marketing objectives; and
deepen students awareness and understanding of the cultural complexities
associated with the international marketing of products and services.
Course description and schedule
Students could access to the teaching notes in Moodle system.
21 Aug 2019