MSc in Marketing and International Business

First Term, 2019-20

MIB503 - International Marketing Management

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Brief Course Description

Drawing on studentsˇ¦ existing understanding of the international environment and their basic knowledge of marketing management, this course provide students with the knowledge of the cultural issues relevant to the development of an organizationˇ¦s international marketing planning; enable students to confidently analyze and solve culturally related marketing problems in order to facilitate the achievement of an organizationˇ¦s international marketing objectives; and deepen students awareness and understanding of the cultural complexities associated with the international marketing of products and services.

Lecturer

First Term, 2019-20
Dr. CHUNG Yu-Ho, Sebastian    

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Course description and schedule

 


Students could access to the teaching notes in Moodle system.


Last Updated: 21 Aug 2019

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk