MSc in Marketing and International Business

First & Second Term, 2023-24

MIB506-Consulting Project

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Brief Course Description

The purpose of consulting project is to prepare students with project management and client engagement skills in a real-world business setting. Under the supervision of their assigned project supervisors, students will work in teams of 5-7 members on an assigned client project to conduct market research and analysis to address client's business need, and provide informed analyses that guide clients’ decision-making. The emphasis will be on applying marketing theories, project management practices and theories of international business to solve the business problems faced by the clients.

Coordinator

First & Second Term, 2023-24

Prof. CAO Cong, Clark

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Download Areas

- Course Syllabus   

            
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Last Updated: 12 Sep 2023

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk