The Liberal Art University in Hong Kong
Print Friendly | Text size: Decrease font Default font Increase font
Message from the Programme Director
Dr. Jacky W. Tang

The Master of Science in Marketing and International Business (MScMIB) Programme is specially designed to orientate graduates from diverse academic backgrounds with a critical awareness of contemporary concepts, theories, and tools in the fields of marketing and international business, and prepare them for a career in global management. The Programme attracts high-calibre students who are motivated to advance their knowledge and broaden their horizon through a broad and balanced curriculum that develop their life-long learning, innovation and adaptation abilities to thrive in the fast-changing business world. The normal study period of the Programme is 1-year.

In addition to conceptual and analytical foundations in marketing and international business via its required modules, students can benefit from a range of elective courses that examine the leading-edge topics in international finance and cross-cultural management. By addressing opportunities and problems faced by businesses in Hong Kong and China, students can acquire hands-on experience in a real-business setting when they undertake the Consulting Project module sponsored by companies. The Consulting Project adopts an applied approach that integrates theory with hands-on experience in a real-world business setting, students may therefore learn how to address the challenges and problems faced by businesses internationally.

Furthermore, the MScMIB Programme is specially developed to enhance students’ knowledge, skills and innovation by leveraging marketing and global business. Our goal is to inspire and motivate students to advance their career success and self-development in today’s highly-competitive business environment.

Join us today and prepare yourself for future challenges and career success.

Dr Jacky W. Tang
Programme Director, MSc in Marketing and International Business
Lingnan University