Course Web (MScMIB) | MSc in Marketing and International Business, Lingnan University MSc in Marketing and International Business, Lingnan University

Course Web (MScMIB)

Required Courses

Please click the course code/title for the syllabi of courses

Course Code	Course Title
MIB501	Consumer Behaviour
MIB502	Applied Marketing Research
MIB503	International Marketing Management
MIB504	International Trade and Investment
MIB605	E-Commerce and Social Media Marketing
MIB506	Consulting Project

Elective Courses

Please click the course code/title for the syllabi of courses

Electives of Marketing Cluster

Course Code	Course Title
MIB505	Services Marketing and Customer Relationship Management
MIB601	Innovation and New Product Development
MIB602	Integrated Marketing Communications
MIB604	Sales and Retail Management
MIB606	Financial Services Marketing
MIB607	Big Data Marketing

Electives of International Business Cluster

Course Code	Course Title
CDS513	Purchasing and Logistics Management for eBusiness
MGT604	Strategic Management

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