CHAE Myoung-Jin

Assistant Professor

Department of Marketing & International Business

Voice: a (852) 2616-8244
Fax: a (852) 2467-3049
Email: a myoungchae@Ln.edu.hk


BBA Korea.; MA (Statistics) Columbia.; PhD (Marketing) Georgia Tech

Research Interests
Digital marketing; Social media; Consumer engagement; Context advertising; Online word-of-mouth; Services marketing.

Marketing Management; e-Marketing

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk