Yin, Cheng-Yue, Nan Bi, Patrick Poon, and
Yang Sun (forthcoming), "Sexy or Smart? The Impact of Endorser
Ethnicity and Portrayal on Chinese Women's Attitudes Toward
Luxury Advertising", Asia Pacific Journal of Marketing and
Yin, Cheng-Yue, Patrick Poon, and Jing-Lei
Su (2017), "Yesterday Once More?
Autobiographical Memory Evocation Effects on Tourists'
Post-Travel Purchase Intentions toward Destination Products",
Tourism Management, 61, 263-274.
Lishan, Patrick Poon, and Wenxuen Zhang (2017),
"Brand Experience and Customer Citizenship Behaviour: The Role
of Brand Relationship Quality", Journal of Consumer Marketing,
34, 3, 268-280.
Poon, Patrick, Gerald Albaum and Cheng-Yue Yin
(2017), "Exploring Risks, Advantages,
and Interpersonal Trust in Buyer-Salesperson Relationships in
Direct Selling in a Non-Western Country", International Journal
of Retail & Distribution Management, 45, 3, 328-342.
Wong, Ada, Tian Yu and Patrick Poon (2016), "Managing
Opportunism in China: The Roles of Guanxi Environmental
Uncertainty and Management Culture", Journal of Global Marketing,
29, 2, 98-111.
Yin, Cheng-Yue, Hongyan Yu and Patrick
Poon (2016), "Consumers' Attributions and Brand
Evaluations in Product-Harm Crises: The Role of Implicit
Theories of Personality", Journal of Consumer Behaviour,
15, 1, 87-95.
Yin, Cheng-Yue and Patrick Poon (2016), "The
Impact of Other Group Members on Tourists' Travel Experiences: A
Study of Domestic Package Tours in China", International Journal of Contemporary
Hospitality Management, 28, 3, 640-658.
Wan, Lisa, Patrick Poon and Chunling Yu (2016),
"Consumer Reactions to Corporate Social Responsibility Brands:
The Role of Face Concern", Journal of Consumer Marketing,
33, 1, 52-60.
Zhou, Lianxi, Patrick Poon and Haizhong Wong (2015),
"Consumers' Reactions to Global Versus Local Advertising
Appeals: A Test of Culturally Incongruent Images in China",
Journal of Business Research, 68, 3, 561-568.
Yin, Cheng-Yue, and Patrick Poon (2014),
of Placard Language on Emotional Responses", Annals of Tourism Research,
Wan, Lisa and
Patrick Poon (2014),
"Tourist Views on Green
Brands: The Role of Face Concern", Annals of Tourism Research,46, 173-175.
Evangelista, Felicitas, Patrick Poon
and Gerald Albaum (2012), "Using Response Behaviour Theory to
Solicit Survey Participation in Consumer Research", Journal
of Marketing Management, Vol.
28, Issue 9/10, 1174-1189.
Poon Patrick (2012),
"Ethical and Social Issues in Global Marketing",
Global Marketing, Vol. 25, Issue 1, 1-2 (editorial).
Zhou, Yanfeng, Patrick Poon and Guang Huang (2012), "Corporate
Ability and Corporate Social Responsibility: The Role of Product
Involvement", Journal of Global Marketing, Vol. 25,
Issue 1, 45-56.
Patrick Poon and Chunling Yu (2012), "Segmenting Blood Donors in
Developing Countries", Marketing Intelligence & Planning,
Vol. 35, Issue 5, 535-552.
Gerald Albaum and Peter Chan (2012), "Managing Trust in Direct
Selling Relationships", Marketing Intelligence & Planning,
Vol. 35, Issue 5, 588-603.
Poon, Patrick, TS
Chan and Lianzi Zhou (2011), "Implementation of Service-Learning
in Business Education: Issues and Challenges", Journal of
Teaching in International Business, Vol. 22, Issue 3,
Poon, Patrick, Felicitas Evangelista
and Gerald Albaum (2010), "Attitudes of Migrants Toward Foreign
Made Products: An Exploratory Study of Migrants in Australia",
Journal of Consumer Marketing,Vol. 27, Issue 1, 35-42.
Lianxi Zhou and TS Chan (2009), "Social Entrepreneurship in a
Transitional Economy: A Critical Assessment of Rural Chinese
Entrepreneurial Firms", Journal of Management Development,
Vol. 28, Issue 2, 94-108.
Albaum, Gerald, Joel Herche, Julie Yu, Felicitas Evangelista,
Brian Murphy and Patrick Poon (2008), "Differences in Marketing
Managers' Decision Making Styles within the Asia-Pacific Region:
Implications for Strategic Alliances", Journal of Global
Marketing, Vol. 21, Issue 1, 63-78.
Zhou, Lianxi, Lefa
Teng and Patrick Poon (2008), "Susceptibility to Global Consumer
Culture: A Three-Dimensional Scale", Psychology & Marketing,
Vol. 25, Issue 4, 336-351.
Poon, Patrick and
K.S. Chan (2007), "University-Industry Technology Transfer in
Hong Kong", International Journal of Learning and Change,
Vol.2, Issue 1, 109-125.
Felicitas Evangelista and Gerald Albaum (2005), "A Comparative
Study of Management Styles of Australian and PRC Marketing
Managers", International Marketing Review, Vol. 22,
Issue 1, 34-47.
Poon, Patrick, Michael Hui and Kevin Au (2004), "Attributions on
Dissatisfying Service Encounters; A Cross-Cultural Comparison
between Canadian and PRC Consumers", European Journal of
Marketing, Vol. 38, Issue 11/12, 1527, 1540.
Poon, Patrick and
Shantha Liyanage (2004), "Commercialisation of Biotechnology in
Newly Industralised Economies", International Journal of
Biotechnology, Vol. 6, Issue 2/3, 243-259.
Poon, Patrick Gerald Albaum and
Felicitas Evangelista (2003), "Why People Respond to Surveys: A
Theory-Based Study of Hong Kong Respondents", Journal of
International Consumer Marketing, Vol. 16, Issue 2, 75-90.
Liyanage, Shantha and Patrick Poon
(2003), "Technology and Innovation Management Learning in the
Knowledge Economy: A Techno-Managerial Approach", Journal of
Management Development, Vol. 22, Issue 7, 579-602.
Evangelista, Felicitas, Gerald Albaum
and Patrick Poon (1999), "An Empirical Test of Alternative
Theories of Survey Response Behaviour", International
Journal of Market Research (formerly known as
of the Market Research Society), Vol. 41, Issue 2, 227-244.
Poon, Patrick (2003), "Comments on the Book by
Shantha Liyanage and Alan J. Jones: Investing in Knowledge
Capital: Management Imperatives", International Journal of
Technology Management, Vol. 26, No.8, 918-920.
Albaum Gerald and Patrick Poon (1994), "Review
of Proclus", Journal of Marketing Research, Vol. 31,
Marketing and Management),
2016, Chinese Edition, co-authored with Daniel Langer and
Oliver Heil, China Renmin University Press, China.
Peng, Ling, Lisa Wan and Patrick Poon (2013),
"Self-Discrepancy and Consumer Responses to Counterfeit
Products", in TS Chan and Geng Cui (Eds), Multinationals and
Global Consumers: Tension, Potential and Competition, the AIB
Southeast Asia Series, Palgrave Macmillan, 207-224.
to Business), 2001 (2nd Ed) and 1998 (1st ed), Vol. 1 and
2, co-authored with C.K. Ng, Chyau Tuan, Michael Hui and Linda
Ng, Excellence Publication Co., Hong Kong.
Grund, Michael, Oliver
Heil, Patrick Poon and Sergio Moccia (2010), "Competitive
Advantage of Swiss Products, Firms and the Nation", Research
Series 06/2010, GfM Swiss
Society of Marketing (in
German), pp. 1-12.
Poon, Patrick (2004),
"Customer Relationship Management and Its Implementation",
Publication of Y's Theme,
Chinese YMCA of Hong Kong,
Vol. 46, 7-18.