.png)
.png)
 |
鍾宇豪 CHUNG Yu-Ho, Sebastian Assistant Professor Department of Marketing & International Business Voice: (852) 2616 8244 Fax: (852) 2467 3049 Email: yuhochung@Ln.edu.hk |
|
Education |
|
| BSc, PhD CUHK; MSc HKBU; MSc Kent | |
Research Interests |
|
| Social media, Content marketing, Moment-to-moment data, and Psychometric model | |
Teaching |
|
| Marketing Analytics ; Marketing Research ; The Digital Economy and Social Media | |
Recent Journal Publications |
|
| Cui, Geng, Yuho Chung, Ling Peng and Wanyi Zheng (2022), "The Importance of Being Earnest: Mandatory vs. Voluntary Disclosure of Incentives for Online Product Reviews", Journal of Business Research, 141 (3), 633-645.
Yuho Chung, Yiwei Li, and Jianmin Jia (2021), "Exploring Embeddedness, Centrality, and Social Influence on Backer Behavior: The Role of Backer Networks in Crowdfunding", The Journal of the Academy of Marketing Science, 49(5), 925-946. Peng Ling, Geng Cui, Yuho Chung, and Wanyi Zheng (2020), "The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms", Journal of Marketing, 84 (4), 67-85. (Note: The first three authors share equal authorship) Peng Ling, Geng Cui, Yuho Chung (2020), "Do the Pieces Fit: Assessing the Configuration Effects of Promotion Attributes", Journal of Business Research, 109, 337-349. Peng Ling, Geng Cui, Yuho Chung, and Chunyu Li (2019), "A Multi-facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings", Journal of the Academy of Marketing Science, 47 (5), 960-976. |
|
Copyright©2023 Lingnan University. All rights reserved.
Disclaimer: Lingnan University ("the University") has taken all reasonable measures to ensure that material contained in this website is correct. The University reserves the right to make changes at any time. If you have any queries with our information, or if you would like a hyperlink to your site removed, please notify the Webmaster of the University at web@ln.edu.hk.
| Text size: 
