Department of Marketing and International Business

	鍾宇豪 CHUNG Yu-Ho, Sebastian Assistant Professor Department of Marketing & International Business Voice: (852) 2616 8244 Fax: (852) 2467 3049 Email: [email protected]
Education
BSc, PhD CUHK; MSc HKBU; MSc Kent
Research Interests
Social media, Content marketing, Moment-to-moment data, and Psychometric model
Teaching
Marketing Analytics ; Marketing Research ; The Digital Economy and Social Media
Recent Journal Publications
He, Y., H. Oppewal, Yuho Chung, and Ling Peng (2023), "No Worries, eBay: Displaying Sales Level Information Does Not Increase Consumer Price Sensitivity", European Journal of Marketing, 57 (12), 3099-3124. Cui, Geng, Yuho Chung, Ling Peng and Wanyi Zheng (2022), "The Importance of Being Earnest: Mandatory vs. Voluntary Disclosure of Incentives for Online Product Reviews", Journal of Business Research, 141 (3), 633-645. Yuho Chung, Yiwei Li, and Jianmin Jia (2021), "Exploring Embeddedness, Centrality, and Social Influence on Backer Behavior: The Role of Backer Networks in Crowdfunding", The Journal of the Academy of Marketing Science, E-pub ahead of print. Peng Ling, Geng Cui, Yuho Chung, and Wanyi Zheng (2020), "The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms", Journal of Marketing, 84 (4), 67-85. ( equal authorship) Peng Ling, Geng Cui, Yuho Chung (2020), "Do the Pieces Fit: Assessing the Configuration Effects of Promotion Attributes", Journal of Business Research, 109, 337-349. Peng Ling, Geng Cui, Yuho Chung, and Chunyu Li (2019), "A Multi-facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings", Journal of the Academy of Marketing Science, 47 (5), 960-976.

This page was last updated on 5 September, 2023


Lingnan Home > Department of Marketing and International Business (MIB) \| Text size: