Cui, Geng, Yuho Chung, Ling Peng and Wanyi Zheng (2022), "The
Importance of Being Earnest: Mandatory vs. Voluntary Disclosure of Incentives
for Online Product Reviews", Journal of Business Research, 141 (3), 633-645.
Yuho Chung, Yiwei Li, and Jianmin
Jia (2021), "Exploring Embeddedness, Centrality, and Social Influence on Backer
Behavior: The Role of Backer Networks in Crowdfunding",
The Journal of the Academy of
Marketing Science, E-pub ahead of print.
Peng Ling, Geng
Cui, Yuho Chung, and Wanyi Zheng (2020), "The Faces of Success: Beauty and
Ugliness Premiums in e-Commerce Platforms", Journal of
Marketing, 84 (4), 67-85. (Note: The first three authors share equal
authorship)
Peng Ling, Geng Cui, Yuho Chung (2020), "Do the Pieces
Fit: Assessing the Configuration Effects of Promotion Attributes",
Journal of Business Research, 109, 337-349.
Peng Ling, Geng Cui, Yuho Chung, and Chunyu Li (2019), "A Multi-facet Item
Response Theory Approach to Improve Customer Satisfaction Using Online Product
Ratings", Journal of the Academy of Marketing Science,
47 (5), 960-976.