CHUNG Yu-Ho, Sebastian

Assistant Professor

Department of Marketing & International Business

Voice: a (852) 2616-8244
Fax: a (852) 2467-3049
Email: a yuhochung@Ln.edu.hk



Research Interests
Social media, Content marketing, Moment-to-moment data, and Psychometric model 

Marketing Analytics ; Marketing Research ; The Digital Economy and Social Media

Recent Journal Publications

Cui, Geng, Yuho Chung, Ling Peng and Wanyi Zheng (2022), "The Importance of Being Earnest: Mandatory vs. Voluntary Disclosure of Incentives for Online Product Reviews", Journal of Business Research, 141 (3), 633-645.

Yuho Chung, Yiwei Li, and Jianmin Jia (2021), "Exploring Embeddedness, Centrality, and Social Influence on Backer Behavior: The Role of Backer Networks in Crowdfunding", The Journal of the Academy of Marketing Science, E-pub ahead of print.

Peng Ling, Geng Cui, Yuho Chung, and Wanyi Zheng (2020), "The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms", Journal of Marketing, 84 (4), 67-85.  (Note: The first three authors share equal authorship)

Peng Ling, Geng Cui, Yuho Chung (2020), "Do the Pieces Fit: Assessing the Configuration Effects of Promotion Attributes", Journal of Business Research, 109, 337-349.

Peng Ling, Geng Cui, Yuho Chung, and Chunyu Li (2019), "A Multi-facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings", Journal of the Academy of Marketing Science, 47 (5), 960-976.


Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk