LINGNAN UNIVERSITY

Department of Marketing and International Business

 

CLC9011 China as a Business and Consumer Society

2019-20 First Term

 

 

Instructor:

Prof. Geng Cui     

 

Time:

Mon 13:00-14:30, LKK-207                                    

Wed 15:30-17:00, LKK-205                               

Office:

Room SEK101/10

 

 

Tel:

2616-8245

 

Office hours:

Mon 9:00-10:00, 11:30-12:00, 14:30-15:00

Wed 11:00-12:00, 15:00-15:30, 17:00-17:30

e-mail:

gcui@ln.edu.hk

 

URL:

www.ln.edu.hk/mkt/staff/gcui/CLC9011.htm

 

 

 

Course Description

This course takes a cross-disciplinary approach to the understanding of the transitional nature of the Chinese economy and society in the past three decades and the evolution of business institutions and consumer culture in the post-reform mainland China. It reviews how social institutions and shifting policies affect organisational behaviour in terms of governance and business practices. Further, it explores how social institutions and cultural factors have transformed the Chinese society and affected consumer values and lifestyles and consumption patterns. It provides a solid foundation for understanding the business environment, characteristics of Chinese business organizations, and emerging consumer classes and the related socio-cultural issues in a rapidly changing society.

 

Readings:

           The course schedule and some of the supplementary readings can be found on the lecture website

Course Outline

Class Schedule & Downloads: Lecture 1

Related Links