LINGNAN UNIVERSITY

Faculty of Business

 

RBUS510 Research Methods in Business

2016-17 First Term

 

Instructor:

Prof. Geng Cui

 

Time:

Fri 9:30-12:30PM

Office:

SEK 210

 

Classroom

SEK210

Tel:

2616-8245

 

Office hrs:

Wed 14:30-15:30, 17:00-17:30,

Fri 14:00-16:30

e-mail:

gcui@ln.edu.hk

 

URL:

www.ln.edu.hk/mkt/staff/gcui/RBUS510.htm

 

Course Description:

 

This course will provide students with a systematic treatment of research methodology and the corresponding set of methods and analytical tools for conducting academic research in business studies. This course is interdisciplinary in nature and encourages cross-fertilization among the business disciplines and research innovation. It will address the important areas of research approach, literature review, theory and hypotheses development, analytical modeling, research design, data mining, and analytical tools of both qualitative and quantitative approaches. This course will culminate in the production of a research proposal.

 

The course schedule and the required readings can be found on the lecture website.

 

 

Course Outline

Class Schedule & Downloads: Lectures and Readings

Related Links