Lei Su*, Jaideep Sengupta*, Yiwei Li*, and Fangyuan Chen (2024), "'Want' versus 'Need': How Linguistic Framing Influences Responses to Crowdfunding Appeals", Journal of Consumer Research, 50 (5), 923-944 (* contributed equally)

Zhuanlan Sun*, C. Clark Cao*, Sheng Liu*, Yiwei Li^#, and Chao Ma (2024)^#, “Behavioral Consequences of Second-Person Pronouns in Written Communications between Authors and Reviewers of Scientific Papers”, Nature Communications,15, 152 (* contributed equally; ^# corresponding authors)

Jayson S. Jia*, Yiwei Li*, Sheng Liu, Nicholas Christakis, and Jianmin Jia (2023), “Emergency Communications after Earthquake Reveal Social Network Backbone of Important Ties”, PNAS Nexus, 2(11), pgad358 (* contributed equally)

Kao Si, Yiwei Li, Chao Ma, and Feng Guo (2023), "Affiliation Bias in Peer Review and the Gender Gap", Research Policy, 52 (7), 104797

Fine Leung, Fang Gu, Yiwei Li, Jonathan Zhang, and Robert Palmatier (2022), “Influencer Marketing Effectiveness”, Journal of Marketing, 86(6), 93-115

Fine Leung, Jonathan Zhang, Fang Gu, Yiwei Li, and Robert Palmatier (2022), “Does Influencer Marketing Really Pay Off?”, Harvard Business Review, November

Jayson S. Jia*, Yiwei Li*, Xin Lu, Yijian Ning, Nicholas Christakis, and Jianmin Jia* (2021), “Triadic Embeddedness Structure in Family Networks Predicts Mobile Communication Response to a Sudden Natural Disaster”, Nature Communications, 12, 4286 (* contributed equally)

Yuho Chung, Yiwei Li, and Jianmin Jia (2021), "Exploring Embeddedness, Centrality, and Social Influence on Backer Behavior: The Role of Backer Networks in Crowdfunding", Journal of the Academy of Marketing Science, 49(5), 925-946

Chao Ma, Yiwei Li, Feng Guo, and Kao Si (2019), “The Citation Trap: Papers Published at Year-End Receive Systematically Fewer Citations”, Journal of Economic Behavior & Organization,166, 667-687

Other Publications

Zhuanlan Sun, Ka Lok Pang, and Yiwei Li (2024), “The Fading of Status Bias during the Open Peer Review Process”, Journal of Informetrics, 18(3), 101528.

Chao Ma, Yiwei Li, Wenxin Jiang, and Xing Zhang (2023), "Exposure to SARS and Long-term Psychological Well-being", Economic Inquiry, E-pub ahead of print.

Zhuanlan Sun, C. Clark Cao, Chao Ma, and Yiwei Li (2023), "The Academic Status of Reviewers Predicts Their Language Use", Journal of Informetrics,17(4), 101449.

Zhuanlan Sun, Sheng Liu, Yiwei Li, and Chao Ma (2023), "Expedited Editorial Decision in COVID-19 Pandemic", Journal of Informetrics, 17(1), 101382.

Ge Xu, Xiangnan Feng, Yiwei Li, and Jianmin Jia (2022), "Mediation Effects of Online Public Attention on the Relationship Between Air Pollution and Precautionary Behavior", Journal of Management Science and Engineering, 7(1), 159-172

Xiangnan Feng, Yiwei Li, Xiaolin Lin, and Yijian Ning (2020). “Mobile Targeting in Industrial Marketing: Connecting with the Right Businesses”, Industrial Marketing Management, 86, 65-76

Ge Xu, Xiangnan Feng, Yiwei Li, Xiaohong Chen, and Jianmin Jia (2017), "Environmental Risk Perception and Its Influence on Well-being" Chinese Management Studies, 11(1), 35-50

馬超, 李宜威, 賈建民, & 閆雪淩 (2021). 高低收入階層膳食健康上的不平等及其分解——"口味無爭辯"?. 管理科學學報, 24(1), 50-70

曹煒威, 劉聖, 李宜威, & 賈建民 (2020). 結伴出行推動消費升級 : 基於鐵路大數據的分析. 管理科學學報, 23(2), 18-38

徐戈, 馮項楠, 李宜威, 陳曉紅, & 賈建民 (2017). 霧霾感知風險與公眾應對行為的實證分析. 管理科學學報, 20(9), 1-14