BSc National Chiao Tung; MBA National Cheng Kung;
Yu-Jen Chen’s joined Lingnan University in 2013, after
receiving his PhD degree in Marketing from the University of Maryland. His
research interests include consumer online communication, word-of-mouth (WOM),
and persuasion knowledge. His works appeared in major marketing journals,
including Journal of Marketing Research, Journal of Consumer Psychology, and
Journal of Public Policy and Marketing. At Lingnan, he delivered multiple
courses to both undergraduate and post-graduate programs, and continue to
supervise research postgraduate students.
Yu-Jen received his BSM from NCTU (National Chiao Tung
University) and MBA from NCKU (National Cheng Kung University).
Lantzy, Shannon, Rebecca
Hamilton, Yu-Jen Chen, and Katherine Stewart (forthcoming), “Are Online Reviews
of Credence Services Credible?” Journal
of Public Policy and Marketing.
Grants and Awards
2018 RGC Competitive Grants Award, Lingnan University 2018 Certificate of Merit, Teaching Excellence Awards
Scheme (TEAS), Lingnan University 2017 General Research Fund, Research Grants Council,
Hong Kong (HKD433,570) 2014 Early Career Scheme, Research Grants Council, Hong
Kong (HKD538,800) 2007 Dean’s Research Fellow, Smith School of Business,
University of Maryland 2007 Studying Abroad
Scholarship, Ministry of Education, Taiwan