The Liberal Art University in Hong Kong
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BBA (Hons) Programme
Streams



  • Overview


  • Accounting


  • Finance
  • Human
    Resource
    Management


  • Marketing
  • Risk and
    Insurance
    Management


  • e-Business

Overview of BBA (Hons) Streams

The following streams are provided within the programme:

  • Accounting
  • Finance
  • Human Resource Management
  • Marketing
  • e-Business (for Senior Year [Year 3] students admitted from 2019-20 onwards)
  • Note: Risk and Insurance Management (Offered to students admitted in 2015-16 or before)

Accounting Stream

The Accounting Stream reflects the needs of the market place for accounting knowledge. It is well recognised that one can assess the level of sophistication of an economy by examining the extent of its accounting knowledge. As the economy of Hong Kong becomes increasingly complex, the demand for accounting professionals with sophisticated accounting knowledge has been accelerating. Trained in the University’s liberal arts environment, graduates in the Accounting Stream will possess the latest theoretical and practical knowledge in accounting together with well-developed analytical and communication skills to enable them to face the challenge of the accounting profession in an increasingly complex business environment.

The Accounting Stream aims to develop students who will be able to:

  1. apply basic financial reporting theories and standards to provide relevant, reliable and timely financial information to enable various stakeholders to make informed business decisions;
  2. analyze financial, tax and assurance situations by applying relevant conceptual frameworks and standards;
  3. use and evaluate information technology effectively;
  4. understand the financial reporting environment from an international and cross-cultural perspective;
  5. identify and resolve accounting related ethical, social, and legal dilemmas as they arise; and
  6. build a foundation of generic and technical competencies essential for becoming a certified professional accountant.

Stream Courses:

Stream Required Courses:

  • ACT2200 Intermediate Accounting I
  • ACT2201 Intermediate Accounting II
  • ACT3202 Cost Accounting
  • ACT3203 Taxation
  • ACT3300 Company Law
  • ACT3301 Auditing
  • ACT4354 Advanced Accounting ^

Remarks:
  1. All courses carry 3 credits.
  2. Please click here for descriptions of the ACT-coded courses.


^ 123-credit Accounting stream students who were admitted to Year 1 in 2012-13 can choose to opt out of taking ACT4354 Advanced Accounting by completing and signing a declaration form, counter-signed by the Head of Department of Accountancy.  All the forms should reach the Undergraduate Programmes Office, Faculty of Business before the end of the add/drop period in the first term of their final year of study.  In such cases, the students will take 18 credits of stream required courses and 18 credits of free elective courses.  The declaration form is available at the Undergraduate Programmes Office, Faculty of Business (SEK209, 2/F, Simon and Eleanor Kwok Building, Lingnan University).  For enquiries, please contact Ms Eva Yau of the Undergraduate Programmes Office, Faculty of Business at 2616 8311 or email to bba@LN.edu.hk.

Finance Stream

The Finance Stream reflects the needs of the market for more sophisticated finance knowledge. Hong Kong is a major international financial centre. The demands for graduates who can deal with the increasingly complex and sophisticated world of finance will be substantial. Graduates in the Finance Stream will be equipped with the latest theoretical and practical knowledge to enable them to take on the challenging and complex world of finance.

The Finance Stream aims to develop students who can:

  1. articulate core financial concepts to inform management decision-making;
  2. apply financial theories to portfolio management, bank management, or financial management;
  3. analyze business problems and identify profitable opportunities and funding sources;
  4. be aware of ethical and social responsibilities;
  5. recognize the importance of domestic and international financial markets and understand how to make use of them;
  6. identify financial risk and show how financial securities and products can be used to manage the risk; and
  7. structure and present complex financial information in a clear and understandable manner.

Stream Courses:

Stream Required Courses:

  • FIN2200 Corporate Finance
  • FIN2201 Hong Kong Monetary and Financial Systems
  • FIN2300 Investment and Portfolio Management

Stream Elective Courses (6 credits to be taken):

  • ACT3203 Taxation
  • ACT3367 Financial Statement Analysis
  • FIN2250 Introduction to Financial Econometrics
  • FIN3352 International Financial Management
  • FIN3353 Management of Financial Institutions
  • FIN3355 Derivative Securities and Hedging Strategies
  • FIN3356 Fixed Income Securities


Remarks:

  1. All courses carry 3 credits.
  2. Please click here for descriptions of the ACT-coded courses.
  3. Please click here for descriptions of the FIN-coded courses.

Human Resource Management Stream

The inclusion of this stream stems from a belief that every manager is essentially a human resources manager. Managerial posts require the manager to interact with and supervise people. Consequently, it is important for modern business executives to understand that business decisions have human implications and that it is the human aspect of business issues which consistently require the greatest managerial attention. It is an increasingly held view that good human relations is the key to addressing central business issues. It is essential that the Hong Kong business community is provided with graduates in business who are committed to the effective management of human resources in organizations and who are capable of making the decisions necessary to bring this about.

The Human Resources Management Stream aims to develop students who can:

  1. identify and manage human implications of business decisions;
  2. have leadership and interpersonal skills;
  3. apply HRM knowledge systematically and thoroughly in
    • manpower planning
    • compensation and performance management
    • training and development
  4. uphold human rights and justice within the HR context; and
  5. protect employee rights and strengthen the employment relationship.

Stream Courses:

Stream Required Courses:

  • HRM2200 Human Resource Planning and Staffing
  • HRM3201 Performance and Compensation Management
  • HRM3202 Training and Development

Stream Elective Courses (6 credits to be taken):

  • HRM3352 Leadership and Teamwork
  • HRM3353 Quality and People
  • HRM4350 Industrial Relations in Hong Kong
  • HRM4351 Management of Innovation and Change
  • HRM4358 Work and Organisation


Remarks:

  1. All courses carry 3 credits.
  2. Please click here for descriptions of the HRM-coded courses.

Marketing Stream

The Marketing Stream addresses the Hong Kong society's dynamic manpower needs for efficient problem-solvers, creative decision-makers, and systematic strategic planners. The Marketing Stream equips students with a fundamental set of knowledge and skills comprising of theories explaining consumer behaviour, marketing research skills discovering customer attitudes and choices, as well as disciplined knowledge over strategic marketing management, brand building, promotion, retail and sales management.

Graduates of the Marketing Stream are well-prepared for entry-level managerial positions in banks, retail establishments, real estate agencies, tourist organisations, import and export companies, and multi-national enterprises, etc.

The Marketing Stream aims to develop students who can:

  1. articulate marketing concepts to facilitate management decision-making;
  2. apply theories of consumer behaviour to segmentation, targeting and positioning strategies and managerial decisions;
  3. analyze business problems and identify market opportunities on the basis of market
    research and information;
  4. uphold consumer rights and be aware of ethical and social responsibilities; and
  5. recognise global marketing opportunities and develop international market entry and operational strategies.

Stream Courses:

Stream Required Courses:

  • MKT3201 Buyer Behaviour
  • MKT3203 Marketing Research

Stream Elective Courses (9 credits to be taken):

  • MKT2221 Marketing in the Chinese Mainland
  • MKT2231 Advertising and Integrated Marketing Communications
  • MKT2241 International Business Management
  • MKT3311 Selling and Sales Management
  • MKT3351 Retailing and Distribution Management
  • MKT3353 Services Marketing
  • MKT4312 Strategic Brand Management


Remarks:

  1. All courses carry 3 credits.
  2. Please click here for descriptions of the MKT-coded courses.

Risk and Insurance Management Stream

(Offered to students admitted in 2015-16 or before)

The Risk and Insurance Management Stream equips students with fundamental knowledge of insurance and risk management that meets the needs of the banking and insurance industry and the challenge of the changing business environment.

Our graduates are well-prepared for managerial positions in insurance companies, banks, and related financial institutions. They work as insurance underwriters, claims officers, bankers, insurance product developers, insurance brokers, insurance and risk managers.

The Risk and Insurance Management Stream aims to develop students who can:

  1. articulate core risk and insurance management concepts;
  2. apply the theories of risk and insurance to corporate risk management, investment products, and personal financial planning;
  3. analyze the characteristics of different insurance-related financial products;
  4. develop strategies to mitigate risk;
  5. be aware of social and ethical issues;
  6. recognize the global nature of risk and how it spreads around the world; and
  7. develop financial products to mitigate or insure against risk.

Stream Courses:

Stream Required Courses:

  • RIM2200 Principles of Risk Management
  • RIM2201 Principles of Insurance
  • RIM2202 Fundamentals of Actuarial Science

Stream Elective Courses (6 credits to be taken):

  • FIN2300 Investment & Portfolio Management
  • FIN3356 Fixed Income Securities
  • RIM2203 Fundamental Practice in Risk Modeling
  • RIM2250 Personal Risk and Financial Planning
  • RIM3350 Life and Health Insurance
  • RIM3351 Property and Liability Insurance
  • RIM3352 Reinsurance
  • RIM3354 International Insurance and Financial Services Markets


Remarks:

  1. All courses carry 3 credits.
  2. Please click here for descriptions of the FIN-coded courses.
  3. Please click here for descriptions of the RIM-coded courses.