Programme Overview 課程概要

Aims of the Programme 課程目標

With the complexities of modern working life in Hong Kong, companies have to meet an ever-increasing demand for coherence within their organisation and strong relationships between staff, management and customers. These demands in turn create a definite need for human resource policies and marketing strategies. Psychological theories and practices are fundamental to improve workplace practices and interaction with customers. Psychology knowledge also helps managers at all levels of organisations select, support, motivate and train employees. It also helps businesses design products and build better relationships with customers.

Business psychology offers students the theories and skills needed to succeed in understanding what consumers want and the nuances of product design to obtain the perfect alignment of the needs of people, workplaces and organisations, and promote the awareness of what motivates and influences people that drives business. Integrating management studies with the critical and analytical methods of psychology, business psychology helps students pursue careers in personnel management, training and development, human resource management and employee and customer relations.

The Business Psychology Programme aims to:

• Equip students with broad knowledge and understanding of psychological principles
• Nurture students to become critical thinkers and problem solvers who can tackle organizational issues through the use of psychological principles
• Sharpen students’ awareness of the diversity and key challenges in modern work and business context
• Able to conduct independent scientific research to understand issues occurred in business and organizational environment

鑑於現今香港工作環境的複雜性，企業為了制定更有效的人力資源政策和市場策略，對瞭解機構自身、管理層、員工以及顧客之間關係的需求日益增加，而心理學理論和實踐則可以改善工作方法和與客戶間的互動關係。心理學知識亦可以幫助各級別的管理人員去選拔、支持、激勵和培訓員工，幫助企業設計產品並與客戶建立良好的關係。

本課程為學生提供所需的理論和技能，以幫助他們理解消費者的需求以及產品設計的細微差別，全面地滿足消費者、工作場所，以及組職的需求，並提升激勵和影響推動業務發展者的意識。本課程的學生需同時學習管理學的批判方法，以及心理學的分析方法，這有助學生畢業後從事人事管理、培訓及發展、人力資源管理，以及客戶服務等職業。

商業心理學課程的目標是：

• 為學生提供廣博的知識和對心理學原理的理解。
• 培養學生批判性思維和增強解決問題的能力，運用心理學原理以解決組織問題。
• 加強學生認識現今工作和商業環境下的多樣性及挑戰。
• 使學生能夠進行獨立的科學研究，以了解業務和組織環境問題。