Programme Overview 課程概要

Aims of the Programme 課程目標

With the complexities of modern working life in Hong Kong, companies have to meet an ever-increasing demand for coherence within their organisation and strong relationships between staff, management and customers. These demands in turn create a definite need for human resource policies and marketing strategies. Psychological theories and practices are fundamental to improve workplace practices and interaction with customers. Psychology knowledge also helps managers at all levels of organisations select, support, motivate and train employees. It also helps businesses design products and build better relationships with customers.

Business psychology offers students the theories and skills needed to succeed in understanding what consumers want and the nuances of product design to obtain the perfect alignment of the needs of people, workplaces and organisations, and promote the awareness of what motivates and influences people that drives business. Integrating management studies with the critical and analytical methods of psychology, business psychology helps students pursue careers in personnel management, training and development, human resource management and employee and customer relations.

The Business Psychology Programme aims to:

  • Equip students with broad knowledge and understanding of psychological principles
  • Nurture students to become critical thinkers and problem solvers who can tackle organizational issues through the use of psychological principles
  • Sharpen students’ awareness of the diversity and key challenges in modern work and business context
  • Able to conduct independent scientific research to understand issues occurred in business and organizational environment






  • 為學生提供廣博的知識和對心理學原理的理解。
  • 培養學生批判性思維和增強解決問題的能力,運用心理學原理以解決組織問題。
  • 加強學生認識現今工作和商業環境下的多樣性及挑戰。
  • 使學生能夠進行獨立的科學研究,以了解業務和組織環境問題。