簡介

創意及媒體產業文學碩士課程由嶺南大學視覺研究系及哲學系合辦, 電影及創意產業研究中心(CFCI)協助。呼應創意及媒體產業為香港文化經濟中最為蓬勃的部分,本碩士課程會提供與該產業相關的基礎及進階課程, 涵蓋領域包括電影、電視、表演藝術、廣告、電腦遊戲、互動媒體,以及資料館、博物館及其他娛樂服務項目等。課程建構分為三個部分:


  • 創意及媒體產業的概念及發展;
  • 全球化及數碼技術發展與創意及媒體產業的關聯;
  • 香港作為創意及媒體產業地區樞紐的角色

就業前景

本課程畢業生冀望能在香港,粵港澳大灣區及海外數以十計的創意及媒體行業中取得就業機會,工作部門包括政府部門、電影、媒體及藝術機構、藝術文化基金會、媒體、出版公司及各個位於香港及區內的知名大型展覽和活動,例如: 香港國際影視展(Filmart)、巴塞爾藝術展(Art Basel)、香港動漫電玩節、香港國際電影節、香港書展、澳門國際電影節、釜山國際電影節、東京國際電影節等。 本地及區內各表演展覽埸地亦提供各個工作機會,如戲曲中心、文化中心、大會堂、廣州大劇院、香港電影資料館、香港藝術館、M+、國立故宮博物院、深圳美術館及私人美術館等。

課程目標

  1. 為學員提供跨學科的認知,從而幫助理解創意及媒體產業的走勢和發展

  2. 促進發展於香港及區內新興的創意及媒體產業;

  3. 呼應香港社會及經濟所需;


學習成果

完成課程後,學生將能

  • 綜合創意及媒體產業的理論、沿革和執行,從而理解這一新興知識經濟與學術研究領域

  • 解釋創意的概念, 及其在本地與各主要區域的創意及媒體產業中的作用

  • 掌握各種研究方法,並運用於個案研究當中

  • 構思及評估香港和區內業界的案例

  • 成為創意及媒體產業的從業人員(如活動統籌、製作人、項目經理、公關),或進一步升學以成為研究員


課程內容

課程結構

本碩士課程共30學分,學員須修讀4個必修科 4個選修科及1個總整計劃。

This course will ground students in the conceptual foundations and historical claims made by the field of creative and media industries. And it will compare the features of a series of influential global/regional creative and media industries. Students will learn to skillfully reflect on the concepts and methods scholars have developed to analyse these industries and will build a research project addressing a creative industries topic of their own choosing.

The course aims to discover what media industries are, and how to approach them analytically. Matching research questions with businesses, practices, products and difficulties often found in film, television, and other media industries. Looking for revealing camouflage; learning how to approach media industries in the field, reverse engineering provisional theses from traits visible in media products.

This course will introduce students to some of the basic issues they can expect to face if they pursue a career in media industries, and will also delve deeper into select issues in order to encourage ethical reflection. The course will guide students to (1) discuss the basic legal and ethical issues facing the media in Hong Kong; (2) to reflect on current ethical questions relevant to a career in the media; (3) to discuss their views on ethical issues; and (4) to think creatively about solving ethical problems.

The course aims to install a deeper knowledge of Hong Kong as a robust creative and media industries hub in relation to cultural economy, creative talents and new business models. Students will explore key components and major milestones of the relevant sectors as they developed into a crucial part of Hong Kong’s cultural economy and signposts of the city’s cultural landscape.

This course will explore the relationship of art and technology through the study of art history from modern art to mixed-media art, net art, digital art, computer animation, CGI, interactive installation, robotic art, biotechnology and so forth. Different artists and their applications of different technologies will be studied to explore their relationship to transforming culture and society. Students will gain broader understanding and critical awareness of different concepts and developments of art and technology from early experiments by futurists and constructivists to most recent practices like interactive games and expanded reality experiments with wearable and portable media. The course will acquaint students with the creative ideas of art solutions related to technology and the overall impact of technology on the arts. It encourages students to analyze and criticize different forms and practices of electronic/media arts from conceptual design to practical applications.

The course aims to provide students with fundamental theories and analytical tools for investigating the role of architectural heritage in creative industries and its potential contribution to the quality of life and economy of the corresponding areas. It also aims to acquaint students with the visual/architectural skills for conducting on-site case studies and composing architectural proposal for creative reuse.

Curating is a contested field of practice, mediating the production, circulation and consumption of art and culture, as well as offering a reflection on the social and cultural phenomenon. To enable students’ understanding of curatorial approaches, this course will introduce the histories of curating and curatorial discourses and practices in both Western and Asian contexts. It will focus on key themes and debates within exhibition-making such as the role of curator, boundary-pushing curatorial concepts, curating in and outside the museum and working with communities and other mediums and disciplines. Besides, it provides an experimental platform for students to interpret artworks and design.

This course discusses some of the central issues that have been debated in contemporary mainstream aesthetics and philosophy of art. The topics covered in the course include: (a) the notion of aesthetic value and its connections with other values (for example, moral or artistic), (b) the nature and structure of aesthetic concepts and the way they are deployed in aesthetic understanding, (c) the mind-dependence (or mind-independence) of aesthetic properties such as beauty, ugliness, gaudiness, elegance and so on, (d) the definition of art, (e) specific philosophical issues related to contemporary forms of art, such as installations and digital art.

This course offers an introduction to the notions of imagination and creativity from the point of view of contemporary philosophy of mind. Among the questions investigated in this course: how is the imagination like and different from belief? How does imagination connect with action? How does imagination function in our engagement with fictions? In this course, we will also consider creativity as it relates to imagination: is imagination necessary or essential to creative thought? Finally, we consider some theories of creativity in the arts.

The course will introduce theories and histories of film conservation and digital humanities. It will show students how to utilise digital technology as a tool for visualisation of knowledge, and processing and analysing digital repositories. In addition, practical and ethical issues derived from digital conservation projects will be highlighted to help students in conducting their case studies.

The course aims to equip the students with the essential ideas about the key issues and agents involving Creative Industries (CIs) and cultural policy. In helping the students become familiar with the particular histories and practices of CIs and cultural policies in East Asia, the course aims to sharpen their critical thinking about the functioning and effectiveness of such practices in these countries. It aims at helping the students better understand the operations and forms of decision-making involving the media landscape across East Asia and beyond.

This is a course partly on visual attention – from the point of view of contemporary philosophy of mind – and partly on art. Some examples of questions to be addressed in the more mind-oriented component of the course: What is the content of visual experience? Can vision be top-down affected/penetrated by expectations/knowledge/ values? What is attention? Some examples of questions to be addressed in the more art-oriented component of the course: To what degree is taste/aesthetic judgment a perceptual (visual) phenomenon? What space is there for objectivity in aesthetic judgment? Do different perceivers (say an expert painter vs. a complete novice) *see* artworks differently?

This course empowers students to apply theories and methodologies learned across the MACMI curriculum to analyse – in depth – a creative and media industries topics of their own choosing. With the supervision of a faculty member with relevant expertise, students will engage in self-directed research and interrogate relevant scholarly perspectives on the object of their study. The capstone project will offer students a valuable opportunity to connect their MACMI scholarship with their future careers.

教學語言

課程主要以英文授課;部份課程或以廣東話或普通話授課。

修讀模式

1年全日制

2年兼讀制

畢業要求

學生須修滿30學分(包括4科必修、4科選修及1個總整計劃),並達到總平均成績績點2.67或以上方可畢業; 學生亦須完成履行大學/課程的要求,以及達至大學畢業的英語水平。






入學要求

申請入讀「創意及媒體產業文學碩士」課程,必須符合以下條件:

  1. 持有嶺南大學認可的一級或二級榮譽學士學位;或考獲同等之資格;或

  2. 具備相關的優秀學術及專業成就的証明;

  3. 兼備良好的英文語文能力;


如申請人若非持有本港大學頒授的學位或於非英語教學的大學取得學位, 必須符合英語水平的最低要求,例如托福 (TOEFL) * 筆試550分/或托福網考79分 / 或雅思國際英語語言測試 (IELTS)* 6.5。持有同等資格者,如全國英語大學六級筆試或全國碩士研究生招生考試,本課程會作個別考慮。


*以提交入學申請表是日為準,英語測試結果須在兩年有效期限


申請方法及學費

學費

一年全日制︰於2021-2022年度入學之學生,每年學費為港幣$140,000

二年兼讀制︰ 於2021-2022年度入學之學生,每年學費為港幣$70,000


*課程為嶺南大學2021年畢業生提供學費減免


報名方法

申請人須於嶺南大學網上報名平台遞交申請並一同支付報名費港幣$400元, 所有報名費用將不獲發還,本校亦不會發出收據。

[註] 所有已遞交之文件均不獲退回。未獲取錄及拒絕取錄之申請者,其資料將於甄選過程結束後全部銷毀。


截止報名日期

2021年7月31日


師資

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吳月華博士

BFA (HKAPA); MA (HKBU); PhD (HKBU)

Hong Kong cinema, film history, film conservation, film appreciation

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董國華博士

BA (CUHK); MA (CUHK); PhD (LN)

Aesthetics of architecture, vernacular architecture, architectural heritage, environmental aesthetics

常見問題

問:何時發放面試結果?

答:我們會在兩週內通過電子郵件通知結果。


問:假如疫情廷續下去,會影響正常的課堂安排?

答:根據大學政策,假如疫情廷續下去,所有課程將會進行混合模式授課,即同時進行面對面及線上授課。


問:我應該何時及如何支付學位保證金及學費?

答:大學正式錄取通知書中包含付款方式和付款截止日期。對於本地學生,我們建議使用支票付款。對於非本地學生,我們接受銀行匯票和電匯。


問:如果我沒有達到最低英語要求,該怎麼辦?

答:如果經由面試,課程給予你有條件錄取,我們建議您在限期前再次參加雅思/托福考試,以達到最低英語要求。 若最低英語要求在期限屆滿前無法達成,有條件錄取會自動無效。


問:創意及媒體產業文學碩士課程會否提供獎學金?

答:所有就讀學生符合申請入學獎學金的資格;入學獎學金將頒授予具傑出學業表現者。