The Liberal Art University in Hong Kong
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Prof. Paul Whitla and Prof. Ling Peng won the Teaching Excellence Award and the Certificate of Merit in 2013-14. Society of Marketing Students participated in the University Information Day on 1 November 2014 The Department organised Marketing Forum 2014 for our students on 24 October 2014. So Chun Hin, Anthony (2014 graduate) won the Most Distinguished Student of the University in 2014. Guangdong University of Finance and Economy (GUFE) visited Lingnan University on 3 January 2014 Dialogue with CEO: Mr. Adrian Cheng, the CEO of New World Group on 22 March 2013 Wong Cheuk Yui and Yau Wing Ki (2014 Graduate) received the 2013 Outstanding Intern Award and Merit Award from the Mainland Summer Internship Programmes LEE Kai Chung, Riggs (2013 graduate) won the Most Distinguished Student of the University in 2013. Shaoxing University visited Lingnan University on 7 November 2012 Prof. Esther Li joined the Talk for Lingnan University Alumni delivered by Dr Simon Kwok Siu-ming, Chairman and CEO of Sa Sa International Holdings Limited on 27 Apr 2012 Chow Lai Ting, Jay (2012 graduate) was the Champion of CareerTimes x Yahoo! JaBidYan Competition 2011 Cheung Chi Shan, Victoria (Year-3 student) won the First Runner-Up award in the Competition of KPMG Business Paper 2011. She also won the Best Presenter Award in the competition Wong Wai Yee, Cathy (2012 Graduate) who has obtained the HIGHEST Cumulative GPA among all graduates of 2012, bestowed the President's Award at the University Congregation 2012 Ms. Linda Jo won Dr. and Mrs. James Tak Wu Awards for Outstanding Service in 2011-12 Prof. T.S. Chan visited Yunnan for a service-learning initiative in January 2012 The Department offers service learning opportunities for our students. Prof. Ada Wong is the subject instructor The Department participated in the Academy of International Business Southeast Asia Regional Conference in Xiamen, China on 6-8 December 2012 Opening Ceremony of Wong Hoo Chuen Hall & Wu Jieh Yee Hall on 8 October 2012

Welcome to the Department of Marketing
and International Business (MIB)


Introduction

To support the mission of liberal arts education fostered in Lingnan University, the Department of Marketing and International Business offers a wide spectrum of courses for the marketing stream of the Bachelor of Business Administration (Honours) Programme.

We train our students to have Adaptability, Brain power and Creativity. We adopt an integrated, learning-oriented approach to equip our stream students with a foundation of business operations, and a full understanding of contemporary concepts and practices in marketing and international business.

The Department is comprised of twelve academic and two non-academic staff. Faculty members received their postgraduate training in Asia, Australia, Europe and North America. Prior to joining Lingnan University, members had held academic and non-academic appointments in Asia, Australia, Europe and North America. Some of us still maintain a strong link with our former overseas employers and universities.


Undergraduate Programme

Business organisations have long recognised the importance of staying in touch with customers, staying ahead of competitors, and staying together with different internal and external stakeholders in response to new demands and challenges. Inspired to infuse in students such a customer-, competitor-, and market-oriented mindset, Lingnan's Marketing Stream aims to train up students' entrepreneurial, innovative, and administrative skills to capture markets of today and the future. Graduates of the Marketing Stream are adaptive, creative and well-equipped to capture opportunities arising out of a highly competitive business environment. Our graduates are employed in various exciting fields including banking and finance, marketing communications and consultancy services, hospitality and tourism, trading and international businesses. Over the years, they have made significant progress in their careers and taken up important leadership positions in work and in the communities.


Professional Recognition

Our programme is well recognised by business sectors and professional bodies.  Graduates of the Marketing Stream are qualified for entry to the Professional Postgraduate Diploma in the Marketing Programme of the Chartered Institute of Marketing (CIM, a leading international professional marketing body in U.K.)


Student Achievements

To actualise whole-person development, we encourage students to participate actively in community services and extra-curricular activities. Over the years, our students had won various prizes in inter- and intra-university competitions. Some recent honours and competitive awards include:

- Recipients of The Most Distinguished Student of the University Award 2013 and 2014

- The Second Runner-up of The Hong Kong Outstanding Business Students Award 2013

- Top 6 at the HSBC Asia Pacific Business Case Competition 2013

- Recipient of Sir Edward Youde Memorial Scholarship in 2010 and 2013

- Bestowed the President's Award (the highest Cumulative GPA among all undergraduate graduates in 2012)

- Recipient of The Outstanding Intern Award from the Mainland Summer Internship Programme 2012, 2013 and 2014, co-organised by the Chinese General Chamber of Commerce Mainland Summer Internship Programme

- Recipient of The First Runner Up in the KPMG Business Paper Competition 2011

- Recipient of The Best Presenter in the KPMG Business Paper Competition 2011

- The Champion of CareerTimes x Yahoo! JabidYan Competition 2011

- The Champion of Toastmasters International Area H3 Table Topics Contests 2011

- Recipent of Bronze Prize in the 12th Challenge Cup Paper Presentation Competition, 2011- The Bronze Prize in the 7th Challenge Cup Business Plan Writing Competition, 2010

- The selected student to represent Hong Kong Region for the 2010 JAL Scholarship Programme, organised by Japan Airlines

- One of the Top Four Teams of the Project CG 2010 Competition organised by CosmoGIRL! Magazine, SCMP Hearst Publication Ltd

- The Eminent Award of "I Generation" Youth Integrity Programme, 2010, organised by ICAC

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