The Liberal Art University in Hong Kong
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Dialogue with CEO: Mr. Adrian Cheng, the CEO of New World Group on 22 March 2013 Society of Marketing Students participated in the University Information Day on 20 October 2012 Chow Lai Ting, Jay (2012 graduate) was the Champion of CareerTimes x Yahoo! JaBidYan Competition 2011 Cheung Chi Shan, Victoria (Year-2 student) won the First Runner-Up award in the Competition of KPMG Business Paper 2011. She also won the Best Presenter Award in the competition Wong Wai Yee, Cathy (2012 Graduate) who has obtained the HIGHEST Cumulative GPA among all graduates of 2012, bestowed the President's Award at the University Congregation 2012 Dr. Lisa Wan won the Research Excellence Award and received the Certificate of Merit for the Teaching Excellence Awards Scheme in 2011-12 Ms. Linda Jo won Dr. and Mrs. James Tak Wu Awards for Outstanding Service in 2011-12 Prof. T.S. Chan visited Yunnan for a service-learning initiative in January 2012 The Department offers service learning opportunities for our students. Dr. Ada Wong is the subject instructor Dr. Esther Li joined the Talk for Lingnan University Alumni delivered by Dr Simon Kwok Siu-ming, Chairman and CEO of Sa Sa International Holdings Limited on 27 Apr 2012 Dr. Lisa Wan, Cheng Hung Ming, Anthony, Shiu Shun Yau, Elvis and Tang Sik Him, Oscar (2012 graduates), won the Champion at 4x100m Teacher and Students Relay at the 44th Lingnan University Sports Day on 23 Feb 2012 Tsoi Po Fung, Judy (Year-3 student) participated in exchange programme at Toulouse Business School, France Shaoxing University visited Lingnan University on 7 November 2012 Fung Wai Hang, Kent (Year-3 student) received the 2012 Outstanding Intern Award from the Mainland Summer Internship Programmes The Department participated in the Academy of International Business Southeast Asia Regional Conference in Xiamen, China on 6-8 December 2012 Opening Ceremony of Wong Hoo Chuen Hall & Wu Jieh Yee Hall on 8 October 2012

Welcome to the Department of Marketing
and International Business (MIB)


Introduction

To support the mission of liberal arts education fostered in Lingnan University, the Department of Marketing and International Business offers a wide spectrum of courses for the marketing stream of the Bachelor of Business Administration (Honours) Programme.

We train our students to have Adaptability, Brain power and Creativity. We adopt an integrated, learning-oriented approach to equip our stream students with a foundation of business operations, and a full understanding of contemporary concepts and practices in marketing and international business.

The Department is comprised of twelve academic and two non-academic staff. Faculty members received their postgraduate training in Asia, Australia, Europe and North America. Prior to joining Lingnan University, members had held academic and non-academic appointments in Asia, Australia, Europe and North America. Some of us still maintain a strong link with our former overseas employers and universities.


Undergraduate Programme

Business organisations have long recognised the importance of staying in touch with customers, staying ahead of competitors, and staying together with different internal and external stakeholders in response to new demands and challenges. Inspired to infuse in students such a customer-, competitor-, and market-oriented mindset, Lingnan's Marketing Stream aims to train up students' entrepreneurial, innovative, and administrative skills to capture markets of today and the future. Graduates of the Marketing Stream are adaptive, creative and well-equipped to capture opportunities arising out of a highly competitive business environment. Our graduates are employed in various exciting fields including banking and finance, marketing communications and consultancy services, hospitality and tourism, trading and international businesses. Over the years, they have made significant progress in their careers and taken up important leadership positions in work and in the communities.


Professional Recognition

Our programme is well recognised by business sectors and professional bodies.  Graduates of the Marketing Stream are qualified for entry to the Professional Postgraduate Diploma in the Marketing Programme of the Chartered Institute of Marketing (CIM, a leading international professional marketing body in U.K.)


Student Achievements

To actualise whole-person development, we encourage students to participate actively in community services and extra-curricular activities. Over the years, our students had won various prizes in inter- and intra-university competitions. Some recent honours and competitive awards include:

- Bestowed the President's Award (the highest Cumulative GPA among all undergraduate graduates in 2012)- The Top 6 Team of the 2013 HSBC Business Case Competition- Sir Edward Youde Memorial Scholarship 2012-13

- The Most Distinguished Student of the University Award 2012-13

- The Outstanding Intern Award from the Mainland Summer Internship Programme 2012, organised by the Chinese General Chamber of Commerce Mainland Summer Internship Programme and the Lingnan University Mainland Summer Internship Programme 2012

- The First Runner Up in the KPMG Business Paper Competition 2011

- The Best Presenter in the KPMG Business Paper Competition 2011

- The Champion of CareerTimes x Yahoo! JabidYan Competition 2011

- The Champion of Toastmasters International Area H3 Table Topics Contests 2011

- The Bronze Prize in the 12th Challenge Cup Paper Presentation Competition, 2011- The Bronze Prize in the 7th Challenge Cup Business Plan Writing Competition, 2010

- The selected student to represent Hong Kong Region for the 2010 JAL Scholarship Programme, organised by Japan Airlines

- One of the Top Four Teams of the Project CG 2010 Competition organised by CosmoGIRL! Magazine, SCMP Hearst Publication Ltd

- The Eminent Award of "I Generation" Youth Integrity Programme, 2010, organised by ICAC

- The Outstanding Intern & Merit Awardees of Mainland Summer Internship Programmes 2009-2011

- The Bronze Award of the 11th Challenge Cup National Undergraduate Curricular Academic Science & Technology Works Competition 2009- The Best Prize Award of the 18th Young Times Advertising Awards 2009, coordinated by Chinatimes in Taiwan

- Outstanding Prize in the first round of AIA Quest for the Champion Communicator contest 2009

- The Bronze Award of the Sixth Challenge Cup Business Plan competition, coordinated by Liaison Office of the Central People's Government in the HKSAR

- The Champion of the 2007 Toastmasters Area K1 Humourous Speech Contest

- The Merit Award for Outstanding Project, Job Attachment Scheme 2007 orgnised by the Hong Kong Police Force

- The Hong Kong Delegates of Global Citizenship Programme 2007, organised by Dragon Foundation and the Institute of International Education

- The Hong Kong Delegates of the Synergy Programme for Outstanding Youth 2007 & 2008

- The Silver Award, 2006 HK4As Student Awards Competition

- The Outstanding Interns of the Jockey Club Summer Internship Programme 2005

- Second Runner-up, Young Entrepreneurs Development Council E-Challenge Business Plan Competition 2005

- Selected tertiary student team for the Research on Young People's Pattern of Cultural Activities and Perception of Cultural Relations Organisations, organized by British Council, 2004  

- The Providence Foundation Outward Bound Leadership Training Awards 2004 - 2011

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