CALL FOR PAPERS               
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Honorable Host Journal of Marketing Science Editorial Board Hosts Sun Yat-sen Business School, China Faculty of Business, Lingnan University, Hong Kong Co-Organizers Department of Management and Marketing, University of Macau Department of Psychology, Sun Yat-sen University, China Department of Marketing, Nanyang Technological University, Singapore Sponsored by Department of Management Science, National Natural Science Foundation of China Hung Fook Tong Holdings �@	General Information	Paper Submissions	Format and Guidelines	Important Dates	F.A.Q.	Contact Us	Registration and Accommodation	���媩 Chinese Version
	International Conference of Developing Marketing Knowledge in Emerging China: Multi-Disciplinary Approaches Annual Conference of China Marketing Science (CMS) is an international conference initiated and supported by the Journal of Marketing Science. We have seen a rapid development of marketing research in China since its first conference in 2004.  In 2011 we will have the 8th annual conference to advance further interdisciplinary marketing research with other areas such as psychology, sociology, economics, statistics, etc. As a result of this interdisciplinary focus, the 8th annual conference of CMS will be honorably hosted by Journal of Marketing Science Editorial Board, jointly hosted by School of Business at Sun Yat-sen University and Faculty of Business at Lingnan University, and co-organised by Faculty of Business Administration at the University of Macau, Department of Psychology at Sun Yat-sen University, and Department of Marketing at Nanyang Technological University, to be held at Guangzhou, China from Friday, August 19 through Monday, August 22, 2011. The theme of 2011��s conference is to encourage interdisciplinary research and develop marketing knowledge in China, one of the most important emerging markets in the world. We encourage domestic and oversea scholars from areas such as marketing, psychology, sociology, management, economics, and statistics to submit papers that study marketing issues from various perspectives. We believe that exchange of ideas through presentations and discussions in the conference with such a diverse group of researchers will be highly thought-provoking. Future development of marketing research in China will be greatly benefited from the integration of multiple disciplines in many different ways (e.g. theories, methodologies, and paradigms). We sincerely welcome colleagues from colleges, universities, and organizations to participate and submit papers to this conference. All papers will be peer-reviewed. Accepted papers will be invited to present at the conference and recommended to publish in the Journal of Marketing Science. Meanwhile, we will host the Doctoral Consortium on August 19, 2011. The consortium is to help young researchers succeed in their academic career by fostering research interests, strengthening research skills, and encouraging research talks with doctoral students from schools in China and abroad. Welcome to join us at the 2011 CMS conference!

General Information       China's impressive economic growth over the past thirty years has recently elevated China to the second largest economy in the world. This economic success has relied on the central government's well-planned policy and a market oriented system. The theme of this year's conference is "Developing Marketing Knowledge in Emerging China: Multi-Disciplinary Approaches". This theme emphasizes the need for educators, business leaders and research scholars to recognize, appreciate and understand the significance of marketing knowledge in emerging economies like China. The 2011 Annual Conference of China Marketing Science offers outstanding opportunities for business leaders and academics to share their insights and experiences concerning various marketing issues and research findings from different nations. Scholars and business practitioners from all cultures and parts of the world are welcomed to participate and discuss important topics which affect the business environment in China or other countries. As we believe that exchange of ideas through presentations and discussions with a diverse group of people will be highly thought-provoking, scholars from areas other than marketing such as psychology, sociology, management, economics and statistics are also welcomed to submit papers. Through the conference, we hope the participants can learn more about the contemporary business environment in China, the changes in Chinese consumer behavior, the formation of global consumer culture, domestic and global brand issues, social entrepreneurship in China, and so on.  Honorary Co-chairs Prof. Yadong LUO, International Dean of Sun Yat-sen Business School, Guangzhou, China and Emery M. Findley Distinguished Chair & Professor, University of Miami, USA. Prof. Zhongfei LI, Executive Dean of Sun Yat-sen Business School, Guangzhou, China Prof. Tsang-sing CHAN, Associate Vice President and Shun Hing Chair Professor of Marketing, Lingnan University, Hong Kong Executive Co-Chairs Prof. Haizhong WANG, Chair of Marketing Department, Sun Yat-sen Business School, China Dr. Patrick POON, Head of Marketing and International Business Department, Faculty of Business, Lingnan University, Hong Kong Organizing Committee Members  Prof. Ping ZHAO, Chair of Marketing Department, School of Economics and Management, Tsinghua University, Founding Editor of Journal of Marketing Science, China Prof. Guoqun FU, Guanghua School of Management, Peking University, Editor, Journal of Marketing Science, China Prof. Geng CUI, Department of Marketing and International Business, Lingnan University, Hong Kong Dr. Esther LI, Department of Marketing and International Business, Lingnan University, Hong Kong Prof. Hongyan YU, Marketing Department, Sun Yat-sen Business School, China Prof. Yong XU, Marketing Department, Sun Yat-sen Business School, China Prof. Yanfeng ZHOU, Marketing Department, Sun Yat-sen Business School, China Dr. Zhuomin SHI, Marketing Department, Sun Yat-sen Business School, China Prof. Dingguo GAO, Psychology Department, Sun Yat-sen Business School, China Prof. Lishan XIE, Tourism & Hotel Management Department, Sun Yat-sen Business School, China Prof. Chanthika PORNPITAKPAN, Acting Head of Department of Management and Marketing, University of Macau Prof. Chi-Yue CHIU, Division of Strategy, Management and Organization, Nanyang Technological University, Singapore �@ English Program Working Group Members Dr. Ling PENG, Department of Marketing and International Business, Lingnan University, Hong Kong Ms. Linda JO, Department of Marketing and International Business, Lingnan University, Hong Kong Dr. Grace HO, Department of Management and Marketing, University of Macau Dr. Yinghui ZHOU, Marketing Department,  Sun Yat-sen Business School, China Dr. Jianping LIANG, Marketing Department,  Sun Yat-sen Business School, China Ms. Jianghui CHENG, Marketing Department,  Sun Yat-sen Business School, China
Paper Submissions We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Manuscripts submitted must be complete papers and must not be accepted for publication, or published elsewhere. It is mandatory that all accepted papers are presented at the conference by an author. Paper submissions for this conference need to be categorized into one of eight program tracks. Each paper must be submitted to only one track. Please indicate the track of your submission from the list below:  1.    Marketing Strategy and Marketing Management  2.    Consumer Psychology and Behavior 3.    International Marketing and Cross-cultural Marketing 4.    Product and Brand Management 5.    Advertisement and Communication 6.    Channel Management 7.    Service Marketing and E-Marketing 8.    Research Methods and Analytics There are two parallel programs: the English program (for English papers) and the Chinese program (for Chinese papers). All English manuscripts should be submitted to Dr. Ling PENG ([email protected]) or Dr. Patrick POON ([email protected]) by e-mail attachment no later than May 15, 2011. For Chinese manuscript submissions, please refer to jms2011.bssysu.com/papers.html (Chinese website) for guidelines and procedures.
Format and Guidelines Manuscript submissions should include a separate title page on each copy, listing all authors, their affiliations, addresses, telephone/fax numbers and e-mail addresses, if available. For papers with multiple authors, indicate the author with whom we should correspond. Please specify the track to which you would like to submit your paper. List only the manuscript title and abstract (not exceeding 100 words) in the first page of the main body of the paper to allow for blind review. Please do not convey any private information about authors in the text. The main text of the paper should be double-spaced and conform to the manuscript guidelines of the AMA journals (e.g., Journal of Marketing). Papers should be no more than 20 pages or 5,000 words in length. For any enquiries, please send an email to Dr. Ling PENG ([email protected]) or Dr. Patrick POON ([email protected]).
Important Dates Paper submission deadline: May 15, 2011 (Sunday) Notification of acceptance all submissions: June 24, 2011 (Friday) Final manuscript submissions: July 15, 2011 (Friday) Conference registration deadline: July 15, 2011 (Friday) Hotel reservation deadline: August 1, 2011 (Monday) Doctoral Consortium: August 19, 2011 (Friday) Conference: August 20-22, 2011 (Saturday - Monday) Finalised Programme Schedule :  Please click HERE
Frequently Asked Questions We have compiled the answers to your most frequently asked questions here.   Q1. As a postgraduate student, can I attend the conference as an audience without presenting paper? A1. You cannot just attend the conference as you are required to do a presentation (at least work in progress). Q2.  Are there any travel costs reimbursement and accommodation and meals provided? A2. The Registration fee (regular participant: USD300, student participant: USD150) covers conference attendance, documentation, luncheons, coffee breaks, and conference dinner, etc., but does not include hotel accommodations and travel costs.    Q3.  How can I apply for a visa to the Mainland China? A3.  Visa for Mainland China is required for overseas passport holders when traveling to the Chinese Mainland. There are different ways to apply for the visa:  i) Apply at the Embassy of the People's Republic of China in your country of residence or approach an Embassy (Consulate) of PRC in a neighboring country; or ii) Apply at an overseas China Travel Service (CTS) branch in your country of residence.  You can obtain more relevant information about visa for Mainland China at: http://www.travelchinaguide.com/embassy/visa.htm Q4.  What are the selection criteria for the paper? A4.  All submitted papers will be double-blind reviewed.  Selection criteria include the general quality of the paper, the clarity of presentation within the paper, and the contribution of the paper to the understanding of marketing phenomena.
Contact Us For Chinese Contact Person:  Ms. Jianghui CHENG             Tel: 86-20-8411 3636 Fax: 86-20-8403 6924 Email: [email protected] (This email is just for enquiries, and will not accept any paper submissions)	For English   Contact Persons:  Dr. Ling PENG or Dr. Patrick POON    Tel: 852 - 2616 8239 Fax: 852- 2467 3049 Email: [email protected]  or   [email protected] �@
Registration and Accommodation Registration:    Regular Participant: US$300 Student Participant: US$150 The Registration fee covers conference attendance, documentation, luncheons, coffee breaks, and conference dinner, etc., but does not include hotel accommodations.   Registration Form:  Please click HERE for pdf file;   click HERE for word file.   (Registration deadline: July 15, 2011, Friday) Conference Venue: MBA Building, School of Business, Sun Yat-sen University, No. 135 Xinggang Road, Haizhu District, Guangzhou, 510275, China Accommodation:   The Garden Hotel, Guangzhou       Address:  368 Huanshi Dong Lu, Yuexiu District -Huan Shi Road East, Guangzhou, Guangdong 510064 China Tel: (8620) 83338989 - 3783 Fax: (8620) 83324534 / 83877543 Email: [email protected] Hotel Location Map      Room Rates (per room-night):  Superior Room  : RMB750 Elite Room  : RMB950 * Reference Exchange Rates (14 June 2011)   ---   RMB to USD = 1: 0.15    ;   RMB to HKD = 1: 1.20       Hotel Reservation Form    (Booking Deadline : August 1, 2011, Monday)