MSc in Marketing and International Business
MIB504 - International Trade and Investment
Brief Course Description
This course is designed to introduce students to the
global environment in which international firms operate and to deepen their
understanding of how firms organize and compete in international markets. The
°•context°¶ section of the course therefore focuses on the economic, political and
cultural environments existing in international markets and examines the
institutional setting of international trade and foreign direct investment.The °•management°¶ section refers to how firms
operate within the international context, examining the options that firms have
for entering international markets and the choices that firms make with regard
to their international organization and strategy.
Course description and schedule
could access to the teaching notes in Moodle system.
Last Updated: 19 Jan 2024