MSc in Marketing and International Business

First Term, 2019-20

MIB504 - International Trade and Investment

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Brief Course Description


This course is designed to introduce students to the global environment in which international firms operate and to deepen their understanding of how firms organize and compete in international markets. The °•context°¶ section of the course therefore focuses on the economic, political and cultural and environments existing in international markets and examines the institutional setting of international trade and foreign direct investment.The °•management°¶ section refers to how firms operate within the international context, examining the options that firms have for entering international markets and the choices that firms make with regard to their international organization and strategy.

Lecturer

First Term, 2019-20
Professor CHOW Kong Wing, Clement       

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Download Areas

 
         - Course description and schedule  



Students could access to the teaching notes in Moodle system.
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Last Updated: 21 Aug 2019

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk