The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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Mr. Cheuk Hiu Fung won the Future Business Leader Award, Global Business Challenge 2022 North Asia, 10.07.2022 Peng Ling, Geng Cui, Yuho Chung, and Wanyi Zheng (2020), "The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms", Journal of Marketing, 84 (4), 67-85. Ms. Choi Wing Chi, Sandy won the Silver Medal of the 49erFX of the 2021 Mussanah Open Championship in Oman Mr. Cheuk Hiu Fung and his BBA Teammates won the Champion of Global Business Challenge 2022 North Asia, 10.07.2022 Mr. Cheuk Hiu Fung won the Hong Kong Jockey Club Scholarship in 2021 Mr. Cui Chengyuan won the silver award in the Challence Cup National Competition in 2018 Marketing students - Ms. Mohammad Rabia and Mr. Gill Jugjit Singh, Lingnan High-Flyers Programme 2019 Lunch Gathering with Marketing students, 25.03.2019 Student Awards Presentation Ceremony, 09.04.2018 Student Ambassadors and Prof. HK Lui, Information Day, 27.10.2018 Ms. Chung Wing Yan and Ms. Yip Shan Shan won awards in Innovation and Entrepreneurship Competition in 2017 University's Information Day, 21.10.2017 Student Awards Presentation Ceremony, 24.04.2017 MIB Teaching Excellence and Certificate of Merit Awardees, 8.11.2018 University's Fundraising Walkathon, 25.10.2015 Mr. Lee Kai Chung, Riggs, the Most Distinguished Student in 2013 Service-Learning Day in Tuen Mun Town Hall, 24.10.2015 Professor Lui presents our T-shirt to Mr. Lo Wing Hung, Marketing Forum,16.10.2015 Prof. Paul Whitla and Prof. Ling Peng won the University's Teaching Excellence Award and the Certificate of Merit in 2014 Mr. So Chun Hin, Anthony, the Most Distinguished Student of the University in 2014

Welcome to the Department of Marketing
and International Business (MIB)


Introduction

To support the mission of liberal arts education fostered in Lingnan University, the Department of Marketing and International Business offers a wide spectrum of courses for the marketing / marketing and social media major of the Bachelor of Business Administration (Honours) Degree Programme.

We train our students to have Adaptability, Brain power and Creativity. We adopt an integrated, learning-oriented approach to equip our major students with a foundation of business operations, and a full understanding of contemporary concepts and practices in marketing and international business.

Undergraduate Degree Programme

Business organisations have long recognised the importance of staying in touch with customers, staying ahead of competitors, and staying together with different internal and external stakeholders in response to new demands and challenges. Inspired to infuse in students such a customer-, competitor-, and market-oriented mindset, Lingnan's Marketing Major aims to train up students' entrepreneurial, innovative, and administrative skills to capture markets of today and the future. Graduates of the Marketing / Marketing and Social Media Major are adaptive, creative and well-equipped to capture opportunities arising out of a highly competitive business environment. Our graduates are employed in various exciting fields including banking and finance, marketing communications and consultancy services, hospitality and tourism, social media, trading and international businesses. Over the years, they have made significant progress in their careers and taken up important leadership positions in work and in the communities.


Professional Recognition

Our programme is well recognised by business sectors and professional bodies.  Graduates of the Marketing /Marketing and Social Media Major are eligible for Associate Membership from the Hong Kong Institute of Marketing and the Chartered Institute of Marketing.


Student Achievements

To actualise whole-person development, we encourage students to participate actively in community services and extra-curricular activities. Over the years, our students had won various prizes in inter- and intra-university competitions. Some recent honours and competitive awards and Fund Scheme include:

- The Future Business Leader Award, Global Business Challenge 2022 North Asia Final Competition

- The Champion of Global Business Challenge 2022 North Asia Final Competition

- The Champion of Global Business Challenge 2022 Hong Kong Semi-Final

- Recipient of Lingnan's Students Entrepreneurial Exploration Development (SEED) Fund Scheme for running a Project entitled "FunSWOT" from 15th January 2021 to 14th January 2022

- Recipient of the Hong Kong Jockey Club Scholarships 2020-21

- Silver Medal at the 49erFX of the Mussanah Open Championship in Oman 2021

- Clinton Global Initiative University 2020

- Lingnan High-Flyers 2019-20

- The Silver Award in the Challenge Cup - HK Regional Competition 2018

- The First-runner Up of the Joint-Universities Putonghua Debate Competition 2018

- The Merit Awardee of Mainland Summer Internship Programmes 2017

- The Third Prize in the "Entrepreneurship Proposal" Division of the "Challenge Cup" National Competition - Hong Kong Regional Final, Hong Kong University Student Innovation and Entrepreneurship Competition 2017

- The Merit Prize in the "Social Enterprise" Division of the "Challenge Cup" National Competition - Hong Kong Regional Final, Hong Kong University Student Innovation and Entrepreneurship Competition 2017

- The Top Five Teams of Project Campus 2016 

- The Champion of Poetry Group Recitation 2016

- The Third-runner Up of Solo Recitation (Section of International Students) 2016

- The First-runner Up of Prose Group Recitation 2016

- The Champion of KPMG Business Administration Paper 2014

- The Most Distinguished Student of the University Award 2013 and 2014

- The Second Runner-up of The Hong Kong Outstanding Business Students Award 2013

- Top 6 at the HSBC Asia Pacific Business Case Competition 2013

- Sir Edward Youde Memorial Scholarship in 2010 and 2013

- Bestowed the President's Award (the highest Cumulative GPA among all undergraduate graduates in 2012)

- The Outstanding Intern Award from the Mainland Summer Internship Programme 2012, 2013 and 2015, co-organised by the Chinese General Chamber of Commerce Mainland Summer Internship Programme

- The First Runner Up in the KPMG Business Paper Competition 2011

- The Best Presenter in the KPMG Business Paper Competition 2011

- The Champion of CareerTimes x Yahoo! JabidYan Competition 2011

- The Champion of Toastmasters International Area H3 Table Topics Contests 2011

- Bronze Prize in the 12th Challenge Cup Paper Presentation Competition, 2011- The Bronze Prize in the 7th Challenge Cup Business Plan Writing Competition, 2010

- The selected student to represent Hong Kong Region for the 2010 JAL Scholarship Programme, organised by Japan Airlines

- The Top Four Teams of the Project CG 2010 Competition organised by CosmoGIRL! Magazine, SCMP Hearst Publication Ltd

- The Eminent Award of "I Generation" Youth Integrity Programme, 2010, organised by ICAC

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