The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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Marketing Stream in the BBA (Hons) Programme

Business organizations have long recognised the importance of staying in touch with customers, staying ahead of competitors, and staying together with different internal and external stakeholders in response to new demands and challenges. Inspired to infuse in students such a customer-, competitor-, and market- oriented mindset, Lingnan's Marketing Stream aims to train up students' entrepreneurial, innovative, and administrative skills to capture markets of today and the future. Graduates of the Marketing Stream are adaptive, creative and well-equipped to capture opportunities arising out of a highly competitive business environment. Our graduates are employed in various exciting fields including banking and finance, marketing communications and consultancy services, hospitality and tourism, trading and international businesses. Over the years, they have made significant progress in their careers and taken up important leadership positions in work and in the communities.

BBA (Hons) Programme Structure (for 123-credit Students)

Departmental Leaflet

Our Minor Programmes (under 4-year System)

The Department launches Minor in Marketing to non-Marketing Major students, Minor in China Business Studies and Minor in Financial Services Marketing to all undergraduate students. Student may qualify for a Minor after successfully completion of courses specified in the curriculum concerned.

Minor in Marketing

Minor in China Business Studies

Minor in Financial Services Marketing

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