The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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Marketing Major in the BBA (Hons) Programme


Business organizations have long recognised the importance of staying in touch with customers, staying ahead of competitors, and staying together with different internal and external stakeholders in response to new demands and challenges. Inspired to infuse in students such a customer-, competitor-, and market- oriented mindset, Lingnan's Marketing Major aims to train up students' entrepreneurial, innovative, and administrative skills to capture markets of today and the future. Graduates of the Marketing Major are adaptive, creative and well-equipped to capture opportunities arising out of a highly competitive business environment. Our graduates are employed in various exciting fields including banking and finance, marketing communications and consultancy services, hospitality and tourism, trading and international businesses. Over the years, they have made significant progress in their careers and taken up important leadership positions in work and in the communities.


Departmental Leaflet


Bachelor of Business Administration (Honours) Programme Structure for 2020-21 intake


Bachelor of Business Administration (Honours) Programme Structure for 2019-20 intake


Bachelor of Business Administration (Honours) Programme Structure for 2018-19 intake


   
More Information about Undergraduate Programmes



Our Minor Programmes (under 4-year System)

The Department launches Minor in Marketing to non-Marketing Major students, and Minor in China Business Studies to all undergraduate students. Student may qualify for a Minor after successfully completion of courses specified in the curriculum concerned.


Minor in Marketing

Minor in China Business Studies

    More Information about Minor Programmes

 

* The nomenclature of Marketing Stream will be revised to Marketing Major, applicable to first-year students from the 2020-21 intake and senior-year students from the 2022-23 intake.

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