The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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Undergraduate Courses Offered by Department of Marketing and International Business

 

Please click the Course Code / Course Title for the syllabi of courses

Course Code
Course Title
Pre-requisite
BUS2105
Microeconomics for Business
Students are not allowed to take both this course and
ECO2101 Introduction to Economics
BUS2108
Global Business Environment
Students are not allowed to take both this course and
GLA2003 Global Business and Management /
GDS1004 Global Business and Sustainable Development
BUS2205
Marketing Management
-
     
CLA9003
Innovation in Practice
-
CLC9011
China as a Business and Consumer Society
-
CLC9012
To Care About Our Society - Social Marketing
-
CLC9022
The Digital Economy and Social Media
-
CLD9011
Using the Internet for Learning and Research
-
CLE9013
Consumer Culture and Values
-
     
MKT2221 Marketing in the Chinese Mainland -
MKT2231 Advertising and Integrated Marketing Communications -
MKT2241 International Business Management -
MKT2242 Digital Innovation -
MKT2243 Doing Business in Emerging Markets BUS2108 Global Business Environment /
GLA2003 Global Business and Management /
GDS1004 Global Business and Sustainable Development
MKT2244 Green Marketing: The ESG and Sustainability -
MKT3001 Social Media Marketing BUS2205 Marketing Management
MKT3006 Marketing Analytics CDS1003 Probability and Statistics 1 /
BUS1102 Statistics for Business
MKT3201 Consumer Behaviour BUS2205 Marketing Management /
PSY2101 Introduction to Psychology
MKT3203 Marketing Research BUS2205 Marketing Management
MKT3301 e-Marketing BUS2205 Marketing Management
MKT3321 International Marketing Management BUS2205 Marketing Management
MKT3351 Retailing and Distribution Management BUS2205 Marketing Management
MKT3353 Services Marketing BUS2205 Marketing Management
MKT4312 Strategic Brand Management BUS2205 Marketing Management
     

*All courses carry 3 credits
*Students must meet the prerequisite for the course before taking the course concerned.

More information about Undergraduate Programmes and Courses



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