The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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CLC9022 The Digital Economy and Social Media

First & Second Term, 2023-24

How to Purchase Textbook:

 

Introduction to Digital Economics Foundations, Business Models and Case Studies
Please click here for Textbook    Please click here for e-Book


Digital Marketing Foundations and Strategy
Please click here for Textbook    Please click here for e-Book

Course Description

Pre-requisite: Nil

The new information communication technologies (ICT) have transformed the economy in fundamental ways. The internet and social media have enabled instantaneous interactions and transactions among people through online platforms. The course adopts an interdisciplinary perspective, introduces the economics of information, explores how ICT and social media have transformed the modern economy, its structure and players, and examines the formation of social networks and public opinions, which in turn inform consumer attitudes and decisions and allow firms to engage consumer in a multitude of ways. It also addresses relevant critical issues including information asymmetry, participation inequality, privacy, information disclosure and manipulation, and explores how players can work together to create value ensure consumer welfare, and promote the healthy development of the Internet and e-commerce.


Instructors

First Term, 2023-24 Second Term, 2023-24

Prof. CHUNG Yu-Ho, Sebastian

Prof. WANG Xiang



Download Areas

Course Outline and Schedule

    Prof. WANG Xiang: L1 & L2


e-Book from Library

Lecture Notes

Students could access to the teaching notes in Moodle System


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