Academic Seminars

Date	Academic Seminar Topics	Speakers
25 November 2022 2:00 -3:30pm Online Seminar	Restraining amidst Green-Eyed Monsters: When Envied People Reduce Indulgent Consumption	Prof. Grace OH Research Assistant Professor Dept. of Marketing and International Business, Lingnan University
24 November 2022 09:00 -10:30am Online Seminar	Variety Seeking in High-Frequency Consumption: New Implications for Targeted Marketing	Ms. Fan ZHANG PhD candidate (Quantitative Marketing) UC Berkeley
23 November 2022 09:00 -10:30am Online Seminar	When to Offer Price Match Guarantee: the Blessing of Scarcity	Dr. Qian WANG Postdoc The City University of Hong Kong
22 November 2022 09:00 -10:30am Online Seminar	When Preference Uncertainty Meets Outcome Uncertainty: More Uncertainty Increases Beliefs About Product Fit	Ms. Xiang WANG PhD candidate (Marketing) University of Florida, U.S.A.
19 October 2022 09:00 -10:30am Online Seminar	First Week Human, Second Week Algorithm: Curation Source Advertising for Breadth-Then-Depth Selling	Mr. Han CHEN PhD candidate (Marketing) Temple University, U.S.A.
18 October 2022 09:30 -11:00am Online Seminar	Platform Design and Competitive Price-targeting	Ms. Ruiqi (Rachel) WU PhD candidate (Quantitative Marketing) University of Rochester, U.S.A.
14 October 2022 2:00 -3:30pm Online Seminar	Simple or Complex Logos? The Impact of Logo Complexity on the Brand Perception	Ms. Qing TANG PhD candidate (Marketing) Nanyang Technological University, Singapore
12 October 2022 09:00 -10:30am Online Seminar	Quantity Display Optimization in Online Grocery Retailing	Ms. Wanyi ZHENG PhD candidate (Marketing) The University of Hong Kong
11 October 2022 09:30 -11:00am Online Seminar	Optimizing Rating Systems for Innovation	Ms. Sherry HE PhD candidate (Marketing) UCLA Anderson School of Management, U.S.A.
25 May 22(Wed) 10:00 -11:30am Online Seminar	How Consumers Manage Embarrassing Service Encounters: A Dehumanization Perspective	Prof. Darren DAHL Senior Associate Dean - Special Projects (Covid Response) Sauder School of Business, University of British Columbia, Canada
7 Dec 21(Tue) 9:30 -11:00am Online Seminar	Channel Coordination of Storable Goods	Prof. Krista LI Associate Professor of Marketing and Weimer Faculty Fellow Kelley School of Business, Indiana University, U.S.A.
12 May 21(Wed) 10:00 -11:30am Online Seminar	Better Safe than Sorry: Effects of Brand Hatred on Preferences for Competing Brands	Prof. Darren DAHL Senior Associate Dean - Special Projects (Covid Response) Sauder School of Business, University of British Columbia, Canada
29 Apr 21 (Thu) 3:30 -5:00pm Online Seminar	The Persuasive Impact of Single versus Multiple Narrator Voices	Prof. Hannah Hanwen CHANG Associate Professor of Marketing Singapore Management University
19 Mar 21 (Fri) 9:00 -10:30am Online Seminar	Rethinking Perceptions of Disability: The Unintended Harm of Simplified Inferences	Prof. Adriana SAMPER Associate Professor of Marketing W.P. Carey School of Business, Arizona State University, U.S.A.
30 Jul 20 (Thu) 10:00 -11:30am Online Seminar	Hurts So Good: Luxury Products That Incur Environmental Costs are Preferred by Consumers with High Need for Status	Prof. Darren DAHL Senior Associate Dean - Special Projects (Covid Response) Sauder School of Business, University of British Columbia, Canada
7 Nov 19 (Thu) 3:00 -4:30pm SEK210, Lingnan Campus	Decomposing the Impact of Movie Release Gap in International Markets: Evidence from China	Prof. SUN Qi Associate Professor of Marketing College of Business, Shanghai University of Finance and Economics, China
7 Nov 19 (Thu) 10:30am - 12:00nn SEK210, Lingnan Campus	Spillover Effects of Home Sharing on Local Markets: Evidence from Local Tourist Attractions	Prof. LIU Yong Professor of Marketing and Eller Professor University of Arizona, U.S.A.
28 Oct 19 (Mon) 4:30 -6:00pm SEK107, Lingnan Campus	Usage Uncertainty and Pricing Schemes in the Ride-Hailing Industry: A Structural Approach	Dr. MIAO Wei PhD candidate (Quantitative Marketing) National University of Singapore
25 Oct 19 (Fri) 3:00 -4:30pm SEK206, Lingnan Campus	Voice as a Driver of Consumer Relationships with Smart Agents	Ms. HAN Yegyu PhD candidate (Marketing) Pamplin College of Business, Virginia Tech, U.S.A.
14 Oct 19 (Mon) 4:00 -5:30pm SEK108, Lingnan Campus	Conceptual Metaphor Nudge Reduces Hunger Perceptions and Portion Size Choice: Implications for Online Food Ordering	Mr. GAO Fei PhD candidate (Marketing) HEC Paris, France
11 Oct 19 (Fri) 4:00 -5:30pm SEK210, Lingnan Campus	Hiding in the Crowd: Secrecy Compels Consumer Conformity	Ms. HE Dongjin PhD candidate (Marketing) Hong Kong Polytechnic University, H.K
10 Oct 19 (Thu) 10:00am -11:30am SEK210, Lingnan Campus	Feast or Famine? The Impact of Vice Amount on the Attractiveness of Vice-Virtue Bundles	Mr. Mustafa KARATAS PhD candidate (Marketing) Koc University, Instanbul, Turkey
1 Apr 19 (Tue) 10:30am -12:00noon MBG10, Lingnan Campus	Is All That Glitters Gold? The Effect of Product Glossiness on Consumer Judgements	Ms. SONG Jiaqi, Flora PhD candidate (Marketing) Hong Kong Polytechnic University, H.K
19 Feb 19 (Tue) 10:00 -11:30am SEK210, Lingnan Campus	Collect to Control: How Desire for Control Motivates Systematic Acquisition Behavior in Collecting	Mr. CAO C.Clark PhD candidate, Marketing University of Arizona, U.S.A.
21 Jan 19 (Mon) 10:30 -12:00noon SEK210, Lingnan Campus	Calling a Friend: Whom and When? The Dynamic Effects of Friendship in Online Crowdfunding	Mr. LI Yiwei, Victor PhD candidate, Business School Chinese University of Hong Kong, H.K.
9 Nov 18 (Fri) 3:00 -4:30pm SEK210, Lingnan Campus	How Does A Firm Learn in A Changing World? The Case of Prosper Marketplace	Mr. LI Xinlong PhD candidate (Marketing) University of Toronto, Canada
8 Nov 18 (Thur) 2:00 -3:30pm SEK210, Lingnan Campus	Scalpers: When "How Many" Is the Question	Ms. LIAO Chenxi PhD candidate (Marketing) University of Texas at Dallas, U.S.A.
25 Oct 18 (Thur) 2:00 -3:30pm SEK206, Lingnan Campus	The Influence of Disease Cues on Consumer Preferences: An Evolutionary Perspective	Ms. HUANG Yunhui PhD candidate (Marketing) Hong Kong University of Science and Technology, H.K
4 Oct 18 (Thur) 4:00 -5:30pm SEK210, Lingnan Campus	The Downside of Product Bundle Customization	Ms. HONG Jennifer Seokhwa PhD candidate (Marketing) New York University, U.S.A.
28 Sept 18 (Fri) 3:00 -4:30pm SEK210, Lingnan Campus	Ignored or Rejected Shoppers: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation	Dr. LU Fang-Chi Assistant Professor of Marketing Korea University, South Korea
20 Sept 18 (Thur) 4:00 -5:30pm SEK210, Lingnan Campus	Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior	Ms. LEUNG Eugina PhD candidate (Marketing) Erasmus University,the Netherlands
18 Sept 18 (Tue) 5:00 -6:30pm SEK107, Lingnan Campus	An Investigation of Relational Processing in Evaluative Conditioning	Ms. FAN Xiaomeng PhD candidate (Marketing) Northwestern University, U.S.A.
4 Sept 18 (Tue) 11:00 -12:30pm SEK210, Lingnan Campus	Display Advertising Pricing in Exchange Markets	Ms. CHOI Hana PhD candidate (Marketing) Duke University, U.S.A.
12 Dec 17 (Tue) 2:30 -3:30pm SEK206, Lingnan Campus	International Entrepreneurship: Reflections on Research and Perspectives	Prof. ZHOU Lianxi Professor of Marketing and International Business Brock University, Canada
20 Oct 17 (Fri) 09:30-11:00am Lingnan Campus (Skype)	The Evolution of Online Reviews: A Dynamic Topic Model for Multiple Text Streams	Mr. ZHONG Ning *PhD candidate (Marketing)* Emory University, U.S.A.
16 Oct 17 (Mon) 2:30-4:00pm SEK210, Lingnan Campus	Media Platforms' Content Provision Strategy and Source of Profits	Mr. DU Jinzhao *PhD candidate (Marketing)* Duke University, U.S.A.
13 Oct 17 (Fri) 10:00-11:30am SEK210, Lingnan Campus	Inferences From Uncertainty: How Uncertainty Diminishes vs. Heightens Desire for Information	Ms. HE Sharlene Shuyin PhD candidate (Marketing) Northwestern University, U.S.A.
29 Sept 17 (Fri) 1:00-2:30pm SEK210, Lingnan Campus	How Well Do Consumer-Brand Relationships Drive Consumer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities	Mr. KHAMITOV Mansur PhD candidate (Marketing) University of Western Ontario, Canada
29 Sept 17 (Fri) 10:00 -11:30am SEK210, Lingnan Campus	Role of Trust in Product-Harm Crises: A Cross-Category and Cross-Country Perspective	Mr. RAJAVI Koushyar PhD candidate (Marketing) University of North Carolina at Chapel Hill, U.S.A.
25 Sept 17 (Mon) 4:30-6:30pm SEK210, Lingnan Campus	Engaging in Real-Time: Understanding The Effect of "Real-Time" Social Media Messages on Consumer Engagement	Ms. CHAE Myoung-Jin PhD candidate (Marketing) Georgia Institute of Technology, U.S.A.
29 Feb 16 (Mon) 4:30-5:30pm SEK104, Lingnan Campus	More Than Meets the Eye: Visual Salience in Online Word of Mouth and Consumer Decision Making	*Professor Na (Amy) WEN* Assistant Professor The College of Business City University of Hong Kong
22 Apr 16 (Fri) 11:00am -12:00nn SEK210, Lingnan Campus	Understanding Dynamic Effects of a Firm's Response to Online Reviews: A Panel Vector Autoregressive Model	Mr. Jongmin KIM PhD (Marketing) University of Texas At Dallas, USA
20 Apr 16 (Wed) 2:00 -3:00pm SEK210, Lingnan Campus	The Effect of Empty Space on Message Persuasion	Ms. Canice KWAN PhD candidate (Marketing) The Chinese University of Hong Kong
19 Apr 16 (Tue) 11:00am -12:00nn SEK210, Lingnan Campus	Mitigating Cognitive Biases through Mental Traveling: The Effects of Cultural Syndromes and Perspective Flexibility	Mr. Vincent Chi WONG PhD candidate (Marketing) The Chinese University of Hong Kong
18 Apr 16 (Mon) 4:30-5:30pm SEK106, Lingnan Campus	Understanding Social Network Effects in Crowdfunding	Professor Sebastian CHUNG Visiting Assistant Professor of Dept of Marketing and International Business Lingnan Uniiversity
29 Feb 16 (Mon) 4:30-5:30pm SEK104, Lingnan Campus	More Than Meets the Eye: Visual Salience in Online Word of Mouth and Consumer Decision Making	*Professor Na (Amy) WEN* Assistant Professor The College of Business City University of Hong Kong
30 Nov 15 (Mon) 4:30 -5:30pm SEK104, Lingnan Campus	Impact of Host Country Effects for Outsourced Banking Activities on Brand Equity And Customer Loyalty	*Dr. Jinghui TAO* Associate Professor and Associate Dean College of Marketing and Logistic Management Nanjing University of Finance & Economics
15 Jun 15 (Mon) 2:00-4:00pm SEK206, Lingnan Campus	Designing to Serve: Bringing the Science of Design and Marketing in Service Innovation	Professor Ben S. LIU Professor of Marketing Quinnipiac University, USA External Academic Adviser of Dept. of Marketing and International Business Lingnan University
15 Jun 15 (Mon) 2:00-4:00pm SEK206, Lingnan Campus	Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value	*Ms. Sarah WEI* Doctoral Student Department of Marketing, Business Economics and Law University of Alberta 2012 MPhil Graduate of Department of Marketing and International Business, Lingnan University
27 Oct 14 (Mon) 11:00am -12:00nn SEK206, Lingnan Campus	Consumer Reactions to Attractive Service Providers: Approach or Avoid?	*Professor Lisa C. WAN* Assistant Professor School of Hotel and Tourism Management Chinese University of Hong Kong
29 May 14 (Thurs) 2:00 -3:00pm SEK104, 1/F Simon and Eleanor Kwok Building	Endorser's Body Posture as an Antecedent of (Luxury) Brand Personality Perception	Dr. Klaus HEINE Assistant Professor, EMLYON Business School, Asian Campus, Shanghai
19 Mar 13 (Tue) 3:15-5:15pm SEK210, Lingnan Campus	Positional Advantage and International Performance of Export Young Ventures	Prof.Lianxi ZHOU Visiting Scholar of Dept. of Marketing and International Business Lingnan University AND Dr. Aiqi WU Associate Professor, School of Management, Zhejiang University, Hangzhou, China
19 Mar 13 (Tue) 3:15-5:15pm SEK210, Lingnan Campus	Application of New Generation Network Media Process in the Brand Information Management: A Case of the Best Operational Mode in China	*Dr. Liu HE* Associate Professor, Department of Marketing Wuyi University, China
7 Nov 12 (Wed) 3:30-5:30pm LKK202, Lingnan Campus	The Effect of Export-Promotion Programs on Chinese Family Firms	Dr. Xiaoting WANG Assistant Professorof School of Business and Management Shaoxing University, Zhejiang Province
7 Nov 12 (Wed) 3:30-5:30pm LKK202, Lingnan Campus	The Effect of Host and Home Institutions on the Location Choice of Emerging Market Multinationals	*Professor Geng CUI* Professor of Dept. of Marketing and International Business Lingnan University
17 Apr 12 (Tue) 2:00 -3:00pm SEK210, 2/F Simon and Eleanor Kwok Building	Collecting Most Valid and Up-To-Date Data on Consumers' Shopping Behavior Using Intelligent Video Analysis	Professor Oliver Heil Chair Professor and Director of the Centre for Research on Luxury University of Mainz, Germany
3 Apr 12 (Tue) 11:30am -12:30pm ADG07, Lingnan Campus	Luxury & Limited Editions	Professor Oliver Heil Chair Professor and Director of the Centre for Research on Luxury University of Mainz, Germany
21 Feb 12 (Tue) 10:30am -11:30am ADG07, Lingnan Campus	The Effects of Past Behavior on Future Behavior	Professor Robert S. Wyer, Jr. Visiting Professor of Marketing Chinese University of Hong Kong Professor (Emeritus) of Psychology University of Illinois, Urbana-Champaign
6 Jan 12 (Fri) 10:30am -11:30am ADG07, Lingnan Campus	International Entrepreneurship: Critical Review and Future Research Directions	Professor Lianxi ZHOU Professor of Marketing and International Business Brock University, Canada
15 Dec 11 (Thu) 2:15-4:30pm ADG07, Lingnan Campus	Consumer Responses to Negative Brand Publicity: Perceived Severity, Proactive Response Strategy and Locus of Attribution	Professor Lianxi ZHOU Professor of Marketing and International Business Brock University, Canada
15 Dec 11 (Thu) 2:15-4:30pm ADG07, Lingnan Campus	Pig Roasts in Rural China: The Creation of Social Capital Through Ritual Meals	Professor Hongyan YU Professor of Marketing, School of Business Sun Yat-sen University, Guangzhou
20 Jun 11 (Mon) 10:30am -11:30nn ARG01, Lingnan Campus	Performance Differentials Between Returnee and Homegrown Entrepreneurs in China	Professor Haiyang LI Associate Professor of Jesse H. Jones Graduate School of Business Rice University
31 May 11 (Tue) 11:00am -12:00nn ADG07, Lingnan Campus	When Customers Rip Off Firms	Professor Janet McColl-Kennedy Professor of Marketing The University of Queensland, Australia External Academic Adviser of Department of Marketing and International Business, Lingnan University
27 Aug10 (Fri) 11:00am -12:30pm ADG07, Lingnan Campus	Consumer Self-Control and Marketing Implications	Dr. Yuhuang ZHENG Associate Professor of Department of Marketing School of Economics and Management Tsinghua University, Beijing
14 Apr 10 (Wed) 2:00-5:00pm ADG07, Lingnan Campus	Topic 1: Results, Advances and Research Opportunities in the Area of Competition and Competitive Market Signaling Topic 2: Intelligent Video Analysis: A New Instrument to Gain Fundamentally New Insights on Consumers' In-Store Behavior	Professor Oliver HEIL Visiting Scholar, Department of Marketing and International Business, Lingnan University
9 Feb 10 (Tue) 3:00-4:30pm Council Chamber, Lingnan Campus	Decoding Luxury	Professor Oliver HEIL Visiting Scholar, Department of Marketing and International Business, Lingnan University
11 Sept 09 (Fri) 2:30pm -4:00pm Council Chamber, Lingnan Campus	Would the Satisfied Customer be More Likely to Recommend? The Roles of Consumption Situation, Self-Expression, and Need for Uniqueness	Dr. YU Chunling Associate Professor of Department of Marketing School of Economics and Management Tsinghua University, Beijing
12 Jan 09 (Mon) 11:00am -12:00nn Council Chamber, Lingnan Campus	Unraveling Pioneer Leadtime: The First Follower Perspective	Professor Namwoon KIM Professor of Department of Management and Marketing The Hong Kong Polytechnic University
13 Jun 08 (Fri) 9:30-10:30am BU119, Lingnan Campus	*A Scale for Appraising Consumers' Reasons for Not Behaving Ethically*	Professor Alain d'Astous Professor of Marketing HEC Montreal, Canada External Examiner of the Department of Marketing and International Business, Lingnan University
2 May 08 (Fri) 9:30am-12:00nn Council Chamber, Lingnan Campus	The Effects of Customers' Interactional injustice on Employees' Performance: A Multilevel model	Dr Xiu Juan ZHANG Associate Professor, Department of Marketing Sun Yat-sen University, Guangzhou
	Cultural Attribution in Cross-cultural Research: A Decomposition Approach	Professor Geng CUI Professor, Department of Marketing and International Business, Lingnan University
	How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing	Dr Peng LING Assistant Professor, Department of Marketing and International Business, Lingnan University
19 Nov 07 (Mon) 4:30-5:30pm MBG19, Lingnan Campus	**The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury**	Ms Radha CHADHA Managing Director, Chadha Strategy Consulting and Senior Author, "The Cult of the Luxury Brand"
22 Oct 07 (Mon) 4:30-5:30pm ADG07, Lingnan Campus	Topic 1: Motivating International Channel Partners in the Gulf Topic 2: East is East? A Comparative Study of Relationship Quality Among Iranian, Russian and Chinese Managers	Professor Bradley R BARNES Professor of International Management, Kent Business School, University of Kent, UK
25 Apr 07 (Wed) 4:30-6:00pm ADG07, Lingnan Campus	Developing Capabilities and Distinct Competencies for Global Competitiveness in the 21st Century	Professor Erdener KAYNAK Visiting Scholar, Department of Marketing and International Business, Lingnan University
19 Mar 07 (Mon) 4:00-5:30pm MBG06, Lingnan Campus	Brand Equity: The Perils and Promise of Trading Up	Dr Lou PELTON *Associate Professor, University of North Texas, USA*
5 Mar 07 (Mon) 4:00-5:30pm ADG07, Lingnan Campus	How to Get Your Academic Works Published in North American and European Scholarly Reviewed Business Journals	Professor Erdener KAYNAK Visiting Scholar, Department of Marketing and International Business, Lingnan University
14 Feb 07 (Wed) 10:00-11:30am Council Chamber, Lingnan Campus	Maximizing your Research/Publication Productivity and Scholarly Impact in the Field: Suggestions for Economics and Business Administration Faculty and Graduate Students	Professor Erdener KAYNAK Visiting Scholar, Department of Marketing and International Business, Lingnan University
8 May 06 (Mon) 9:15-10:45am ARG04, Lingnan Campus	Speaking of Art as Embodied Imagination: A Multi Sensory Approach to Understanding Aesthetic Experience	Professor Annamma JOY Visiting Scholar, Department of Marketing and International Business, Lingnan University
28 Mar 06 (Tue) 11:00-12:30pm ADG07, Lingnan Campus	Services: How Are They Viewed Throughout the World	Professor Lawrence F. CUNNINGHAM Term Professor of Marketing The Business School University of Colorado at Denver, USA
8 Dec 05 (Thu) 2:30-4:00pm ADG07, Lingnan Campus	Off-Shoring and Challenges of Globalization	Professor Raj AGRAWAL Professor and Head (IB) Institute for Integrated Learning in Management, New Delhi, India
7 Dec 05 (Wed) 2:30-4:00pm ADG07, Lingnan Campus	Developing Singapore as an Educational Hub in Asia: Opportunities and Challenges	Professor KAU Ah-keng *Visiting Scholar, Department of Marketing and International Business, Lingnan University*
30 Nov 05 (Wed) 2:30-4:00pm ADG07, Lingnan Campus	Values and Lifestyles Research in Singapore: Methodology & Findings	Professor KAU Ah-keng *Visiting Scholar, Department of Marketing and International Business, Lingnan University*