The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
Print Friendly| Text size: smaller fontdefault fontlarger font

Academic Seminars

  Date

 Academic Seminar Topics

 Speakers
1 Apr 19 (Tue)
10:30am -12:00noon
MBG10, Lingnan Campus
Is All That Glitters Gold? The Effect of Product Glossiness on Consumer Judgements Ms. SONG Jiaqi, Flora
PhD candidate (Marketing)
 Hong Kong Polytechnic University, H.K
19 Feb 19 (Tue)
10:00 -11:30am
SEK210, Lingnan Campus
Collect to Control: How Desire for Control Motivates Systematic Acquisition Behavior in Collecting Mr. CAO C.Clark
PhD candidate, Marketing
  University of Arizona,
U.S.A.
21 Jan 19 (Mon)
10:30 -12:00noon
SEK210, Lingnan Campus
Calling a Friend: Whom and When? The Dynamic Effects of Friendship in Online Crowdfunding Mr. LI Yiwei, Victor
PhD candidate, Business School
 Chinese University of Hong Kong, H.K.
9 Nov 18 (Fri)
3:00 -4:30pm
SEK210, Lingnan Campus
How Does A Firm Learn in A Changing World?
The Case of Prosper Marketplace
Mr. LI Xinlong
PhD candidate (Marketing)
 University of Toronto, Canada
8 Nov 18 (Thur)
2:00 -3:30pm
SEK210, Lingnan Campus
Scalpers: When "How Many" Is the Question Ms. LIAO Chenxi
PhD candidate (Marketing)
 University of Texas at Dallas, U.S.A.
25 Oct 18 (Thur)
2:00 -3:30pm
SEK206, Lingnan Campus
The Influence of Disease Cues on Consumer Preferences: An Evolutionary Perspective   Ms. HUANG Yunhui
PhD candidate (Marketing)
 Hong Kong University of Science and Technology, H.K
4 Oct 18 (Thur)
4:00 -5:30pm
SEK210, Lingnan Campus
The Downside of Product Bundle Customization Ms. HONG Jennifer Seokhwa
PhD candidate (Marketing)
 New York University, U.S.A.

28 Sept 18 (Fri)
3:00 -4:30pm
SEK210, Lingnan Campus

Ignored or Rejected Shoppers: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation

Dr. LU Fang-Chi
Assistant Professor of Marketing
Korea University, South Korea
20 Sept 18 (Thur)
4:00 -5:30pm
SEK210, Lingnan Campus
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior Ms. LEUNG Eugina
PhD candidate (Marketing)
Erasmus University,the Netherlands
18 Sept 18 (Tue)
5:00 -6:30pm
SEK107, Lingnan Campus
An Investigation of Relational Processing in Evaluative Conditioning Ms. FAN Xiaomeng
PhD candidate (Marketing)
Northwestern University, U.S.A.
4 Sept 18 (Tue)
11:00 -12:30pm
SEK210, Lingnan Campus
Display Advertising Pricing in Exchange Markets Ms. CHOI Hana
PhD candidate (Marketing)
Duke University, U.S.A.

12 Dec 17 (Tue)
2:30 -3:30pm
SEK206, Lingnan Campus

International Entrepreneurship: Reflections on Research and Perspectives

Prof. ZHOU Lianxi
Professor of Marketing and International Business
Brock University, Canada

20 Oct 17 (Fri)
09:30-11:00am
Lingnan Campus (Skype)

The Evolution of Online Reviews: A Dynamic Topic Model for Multiple Text Streams

Mr. ZHONG Ning
PhD candidate (Marketing)
Emory University, U.S.A.

16 Oct 17 (Mon)
2:30-4:00pm
SEK210, Lingnan Campus

Media Platforms' Content Provision Strategy and Source of Profits

Mr. DU Jinzhao
PhD candidate (Marketing)
Duke University, U.S.A.

13 Oct 17 (Fri)
10:00-11:30am
SEK210, Lingnan Campus

Inferences From Uncertainty: How Uncertainty Diminishes vs. Heightens Desire for Information

Ms. HE Sharlene Shuyin
PhD candidate (Marketing)
Northwestern University, U.S.A.

29 Sept 17 (Fri)
1:00-2:30pm
SEK210, Lingnan Campus

How Well Do Consumer-Brand Relationships Drive Consumer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Mr. KHAMITOV Mansur
PhD candidate (Marketing)
University of Western Ontario, Canada

29 Sept 17 (Fri)
10:00 -11:30am
SEK210, Lingnan Campus

Role of Trust in Product-Harm Crises: A Cross-Category and Cross-Country Perspective

Mr. RAJAVI Koushyar
PhD candidate (Marketing)
University of North Carolina at Chapel Hill, U.S.A.

25 Sept 17 (Mon)
4:30-6:30pm
SEK210, Lingnan Campus

Engaging in Real-Time: Understanding The Effect of "Real-Time" Social Media Messages on Consumer Engagement

Ms. CHAE Myoung-Jin
PhD candidate (Marketing)
Georgia Institute of Technology, U.S.A.

29 Feb 16 (Mon)
4:30-5:30pm
SEK104, Lingnan Campus

More Than Meets the Eye: Visual Salience in Online Word of Mouth and Consumer Decision Making

Professor Na (Amy) WEN
Assistant Professor
The College of Business

City University of Hong Kong

22 Apr 16 (Fri)
11:00am -12:00nn
SEK210, Lingnan Campus

Understanding Dynamic Effects of a Firm's Response to Online Reviews: A Panel Vector Autoregressive Model

Mr. Jongmin KIM
PhD (Marketing)
University
of Texas At Dallas, USA

20 Apr 16 (Wed)
2:00 -3:00pm
SEK210, Lingnan Campus

The Effect of Empty Space on Message Persuasion

Ms. Canice KWAN
PhD candidate (Marketing)
The Chinese University of Hong Kong

19 Apr 16 (Tue)
11:00am -12:00nn
SEK210, Lingnan Campus

Mitigating Cognitive Biases through Mental Traveling: The Effects of Cultural Syndromes and Perspective Flexibility

Mr. Vincent Chi WONG
PhD candidate (Marketing)
The Chinese University of Hong Kong

18 Apr 16 (Mon)
4:30-5:30pm
SEK106, Lingnan Campus

Understanding Social Network Effects in Crowdfunding

Professor Sebastian CHUNG
Visiting Assistant Professor of Dept of Marketing and International Business
Lingnan Uniiversity

29 Feb 16 (Mon)
4:30-5:30pm
SEK104, Lingnan Campus

More Than Meets the Eye: Visual Salience in Online Word of Mouth and Consumer Decision Making

Professor Na (Amy) WEN
Assistant Professor
The College of Business

City University of Hong Kong

30 Nov 15 (Mon)
4:30 -5:30pm
SEK104, Lingnan Campus

Impact of Host Country Effects for Outsourced Banking Activities on Brand Equity And Customer Loyalty

Dr. Jinghui TAO
Associate Professor and Associate Dean
College of Marketing and Logistic Management

Nanjing University of Finance & Economics
15 Jun 15 (Mon)
2:00-4:00pm
SEK206, Lingnan Campus
Designing to Serve: Bringing the Science of Design and Marketing in Service Innovation Professor Ben S. LIU
Professor of Marketing
Quinnipiac University, USA

External Academic Adviser of Dept. of Marketing and International Business
Lingnan University
Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value Ms. Sarah WEI  
Doctoral Student
Department of Marketing, Business Economics and Law
University of Alberta
2012 MPhil Graduate of Department of Marketing and International Business, Lingnan University

27 Oct 14 (Mon)
11:00am -12:00nn
SEK206, Lingnan Campus

Consumer Reactions to Attractive Service Providers: Approach or Avoid?

Professor Lisa C. WAN
Assistant Professor
School of Hotel and Tourism Management

Chinese University of Hong Kong

29 May 14 (Thurs)
2:00 -3:00pm
SEK104, 1/F Simon and Eleanor Kwok Building

Endorser's Body Posture as an Antecedent of (Luxury) Brand Personality Perception

Dr. Klaus HEINE
Assistant Professor, EMLYON Business School, Asian Campus, Shanghai

19 Mar 13 (Tue)
3:15-5:15pm
SEK210, Lingnan Campus

Positional Advantage and International Performance of Export Young Ventures

Prof.Lianxi ZHOU
Visiting Scholar of Dept. of Marketing and International Business
Lingnan University
AND
Dr. Aiqi WU
Associate Professor, School of Management, Zhejiang University, Hangzhou, China

Application of New Generation Network Media Process in the Brand Information Management: A Case of the Best Operational Mode in China
Dr. Liu HE
 
Associate Professor, Department of Marketing
Wuyi University, China

7 Nov 12 (Wed)
3:30-5:30pm
LKK202, Lingnan Campus

The Effect of Export-Promotion Programs on Chinese Family Firms


Dr. Xiaoting WANG

 Assistant Professorof School of Business and Management
Shaoxing University, Zhejiang Province

The Effect of Host and Home Institutions on the Location Choice of Emerging Market Multinationals
Professor Geng CUI

Professor of Dept. of Marketing and International Business
Lingnan University

17 Apr 12 (Tue)
2:00 -3:00pm
SEK210, 2/F Simon and Eleanor Kwok Building

Collecting Most Valid and Up-To-Date Data on Consumers' Shopping Behavior Using Intelligent Video Analysis

Professor Oliver Heil
Chair Professor and Director of the Centre for Research on Luxury
University of Mainz, Germany

3 Apr 12 (Tue)
11:30am -12:30pm
ADG07, Lingnan Campus

Luxury & Limited Editions

Professor Oliver Heil
Chair Professor and Director of the Centre for Research on Luxury
University of Mainz, Germany

21 Feb 12 (Tue)
10:30am -11:30am
ADG07, Lingnan Campus

The Effects of Past Behavior on Future Behavior

Professor Robert S. Wyer, Jr.
Visiting Professor of Marketing
Chinese University of Hong Kong

Professor (Emeritus) of Psychology
University of Illinois, Urbana-Champaign


6 Jan 12 (Fri)
10:30am -11:30am
ADG07, Lingnan Campus 

International Entrepreneurship: Critical Review and Future Research Directions

Professor Lianxi ZHOU
 Professor of Marketing and International Business
Brock University, Canada

15 Dec 11 (Thu)
2
:15-4:30pm
ADG07, Lingnan Campus

Consumer Responses to Negative Brand Publicity: Perceived Severity, Proactive Response Strategy and Locus of Attribution

Professor Lianxi ZHOU
 Professor of Marketing and International Business
Brock University, Canada

Pig Roasts in Rural China: The Creation of Social Capital Through Ritual Meals Professor Hongyan YU
Professor of Marketing, School of Business
Sun Yat-sen University, Guangzhou

20 Jun 11 (Mon)
10:30am -11:30nn
ARG01, Lingnan Campus

Performance Differentials Between Returnee and Homegrown Entrepreneurs in China

Professor Haiyang LI
Associate Professor of Jesse H. Jones Graduate School of Business
Rice University

31 May 11 (Tue)
11:00am -12:00nn
ADG07, Lingnan Campus

When Customers Rip Off Firms

Professor Janet McColl-Kennedy
Professor of Marketing
The University of Queensland, Australia
External Academic Adviser of Department of Marketing and International Business, Lingnan University

27 Aug10 (Fri)
11:00am -12:30pm
ADG07, Lingnan Campus

Consumer Self-Control and Marketing Implications

Dr. Yuhuang ZHENG
Associate Professor of Department of Marketing
School of Economics and Management
Tsinghua University, Beijing

14 Apr 10 (Wed)
2:00-5:00pm
ADG07, Lingnan Campus

Topic 1: Results, Advances and Research Opportunities in the Area of Competition and Competitive Market Signaling

Topic 2:
Intelligent Video Analysis: A New Instrument to Gain Fundamentally New Insights on Consumers' In-Store Behavior

Professor Oliver HEIL
Visiting Scholar, Department of Marketing and International Business, Lingnan University

9 Feb 10 (Tue)
3
:00-4:30pm
Council Chamber, Lingnan Campus

Decoding Luxury

Professor Oliver HEIL
Visiting Scholar, Department of Marketing and International Business, Lingnan University 

11 Sept 09 (Fri)
2:30pm -4:00pm
Council Chamber, Lingnan Campus

Would the Satisfied Customer be More Likely to Recommend?  The Roles of Consumption Situation, Self-Expression, and Need for Uniqueness

Dr. YU Chunling
Associate Professor of Department of Marketing
School of Economics and Management
Tsinghua University, Beijing

12 Jan 09 (Mon)
11:00am -12:00nn
Council Chamber, Lingnan Campus

Unraveling Pioneer Leadtime: The First Follower Perspective

Professor Namwoon KIM
Professor of Department of Management and Marketing
The Hong Kong Polytechnic University

13 Jun 08 (Fri)
9:30-10:30am
BU119, Lingnan Campus

A Scale for Appraising Consumers' Reasons for Not Behaving Ethically

Professor Alain d'Astous
Professor of Marketing
HEC Montreal, Canada
External Examiner of the Department of Marketing and International Business, Lingnan University 

2 May 08 (Fri)
9:30am-12:00nn
Council Chamber, Lingnan Campus

The Effects of Customers' Interactional injustice on Employees' Performance: A Multilevel model

Dr Xiu Juan ZHANG
Associate Professor, Department of Marketing
Sun Yat-sen University, Guangzhou

Cultural Attribution in Cross-cultural Research: A Decomposition Approach Professor Geng CUI
Professor, Department of Marketing and International Business, Lingnan University
How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing Dr Peng LING
Assistant Professor, Department of Marketing and International Business, Lingnan University

19 Nov 07 (Mon)
4:30-5:30pm
MBG19, Lingnan Campus

The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

Ms Radha CHADHA
Managing Director, Chadha Strategy Consulting
and
Senior Author, "The Cult of the Luxury Brand"

22 Oct 07 (Mon)
4:30-5:30pm
ADG07, Lingnan Campus

Topic 1:  Motivating International Channel Partners in the Gulf
Topic 2:  East is East?  A Comparative Study of Relationship Quality Among Iranian, Russian and Chinese Managers

Professor Bradley R BARNES
Professor of International Management, Kent Business School, University of Kent, UK

25 Apr 07 (Wed)
4:30-6:00pm
ADG07, Lingnan Campus

Developing Capabilities and Distinct Competencies for Global Competitiveness in the 21st Century

Professor Erdener KAYNAK
Visiting Scholar, Department of Marketing and International Business, Lingnan University

19 Mar 07 (Mon)
4:00-5:30pm
MBG06, Lingnan Campus

Brand Equity: The Perils and Promise of Trading Up

Dr Lou PELTON
Associate Professor, University of North Texas, USA

5 Mar 07 (Mon)
4:00-5:30pm
ADG07, Lingnan Campus

How to Get Your Academic Works Published in North American and European Scholarly Reviewed Business Journals

Professor Erdener KAYNAK
Visiting Scholar, Department of Marketing and International Business, Lingnan University

14 Feb 07 (Wed)
10:00-11:30am
Council Chamber, Lingnan Campus

Maximizing your Research/Publication Productivity and Scholarly Impact in the Field:  Suggestions for Economics and Business Administration Faculty and Graduate Students

Professor Erdener KAYNAK
Visiting Scholar, Department of Marketing and International Business, Lingnan University

8 May 06 (Mon)
9:15-10:45am
ARG04, Lingnan Campus

Speaking of Art as Embodied Imagination:  A Multi Sensory Approach to Understanding Aesthetic Experience

Professor Annamma JOY
Visiting Scholar, Department of Marketing and International Business, Lingnan University

28 Mar 06 (Tue)
11:00-12:30pm
ADG07, Lingnan Campus

Services:  How Are They Viewed Throughout the World

Professor Lawrence F. CUNNINGHAM
Term Professor of Marketing
The Business School
University of Colorado at Denver, USA

8 Dec 05 (Thu)
2:30-4:00pm
ADG07, Lingnan Campus

Off-Shoring and Challenges of Globalization

Professor Raj AGRAWAL
Professor and Head (IB)
Institute for Integrated Learning in Management, New Delhi, India

7 Dec 05 (Wed)
2:30-4:00pm
ADG07, Lingnan Campus

Developing Singapore as an Educational Hub in Asia: Opportunities and Challenges

Professor KAU Ah-keng
Visiting Scholar, Department of Marketing and International Business, Lingnan University

30 Nov 05 (Wed)
2:30-4:00pm
ADG07, Lingnan Campus

Values and Lifestyles Research in Singapore: Methodology & Findings

Professor KAU Ah-keng
Visiting Scholar, Department of Marketing and International Business, Lingnan University


Other Seminars & Forums for Students


Guest Lecture - 12 November 2015

Marketing Forum - 16 October 2015

Marketing Forum - 24 October 2014


Marketing Forum - 28 January 2013


Marketing Forum - 20 February 2012


Marketing Forum - 25 February 2011


Marketing Forum - 30 March 2010


Marketing Forum - 25 January 2010


Guest Lecture - 31 March 2009


Marketing Forum - 2 March 2009


Guest Lecture - 12 November 2008


Guest Lecture - 7 April 2008


Guest Lecture - 3 March 2008


Marketing Forum - 31 January 2008


Guest Lecture - 12 March 2007


Guest Lecture - 23 November 2006




Marketing Forum - 20 November 2006


Guest Lecture - 9 November 2006


Guest Lecture - 8 November 2006


Marketing Forum - 21 November 2005


Guest Lecture - 1 November 2005 


Guest Lecture - 7 March 2005


Marketing Forum - 16 October 2004

Copyright©2019 Lingnan University. All rights reserved.

Privacy Policy

Disclaimer: Lingnan University ("the University") has taken all reasonable measures to ensure that material contained in this website is correct.  The University reserves the right to make changes at any time.  If you have any queries with our information, or if you would like a hyperlink to your site removed, please notify the Webmaster of the University at web@ln.edu.hk.