The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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Students - Postgraduate

Research Topics Supervisors

Mr. BAO Ziru, Alex
PhD (Marketing)

Email: zirubao@Ln.hk
Office: SEK114

Examining the Effect of Helpful Reviews on Product Sales: A Multi-level Model and Text Analysis

Prof. CUI Geng (Chief Supervisor)
Prof. PENG Ling (Co-Supervisor)


Ms. CHAN Hoi-Ching, Michelle
MPhil (Marketing)

Email: hoichingchan3@Ln.hk
Office: SEK114

To Self-Enhance or Self-Verify? How Cognitive Load Influence Product Preference for Low Self-Esteem Consumer

Mr. LIU Sheng, Max
MPhil (Marketing)

Email: shengLiu@Ln.hk
Office: SEK114

Signaling and Countersignaling: The Role of Social Relation

Prof. LI Yiwei, Victor

 

Our Postgraduates' Achievements


Best Paper Award
Mr ZHUANG Mengzhou, our postgraduate student (2012-14) won the Best Paper Award at the 2013 Annual Conference of China Marketing Science in Beijing, China.

student

Mr. ZHUANG Mengzhou, 2014 MPhil Graduate
BBA, Xian Jiaotong U

Thesis Title: Buyer Beware: Consumer Response to Manipulations of Online Product Reviews

 Chief Supervisor:  Prof. Cui Geng
Co-Supervisor:  Prof. LIU Liming





Best Paper Award
Miss GUO Xiaoning, our postgraduate student (2006-08) won the Best Paper Award at the International Conference on e-Business 2009 in Italy.

Ms. GUO Xiaoning, 2008 MPhil Graduate
BA, Northeastern U

Thesis Title: The Effect of Online Consumer Reviews on New Product Sales: A Study of Amazon.com

 Chief Supervisor:  Prof. Cui Geng
Co-Supervisor:  Prof. Chan Tsang-Sing


Best Graduate Student Paper
Ms. WANG Yanan, our postgraduate student (2002-04) won the Best Graduate Student Paper at the 2005 International Academy of e-Business Conference in San Francisco.  

Ms. WANG Yanan, 2004 MPhil Graduate
BA (Econ), Renmin U

Thesis Title: Exploring Online Brand Choice at the SKU Level: The Effect Internet-Specific Attributes

 Chief Supervisor:  Prof. Cui Geng
Co-Supervisor:  Prof. Chan Tsang-Sing

 

Recent Updates of Our Graduate Students

Ms. WANG Yanan, our postgraduate student (2002-04) continued her PhD study in McGill University, Quebec, Canada.
Mr. HUANG Shengsheng, our postgraduate student (2003-05) continued his PhD study in Rutgers Business School - Newark and New Brunswick, New Jersey, USA.

Ms. BAO Wenjing, our postgraduate student (2004-06) started her career at Zijin Mining Group Co Ltd, Hong Kong Office.

Mr. CHEN Wei, George, our postgraduate student (2005-07) continued his PhD study in School of Business, University of Connecticut, Storrs, Connecticut, USA.
Ms. HUO Yue, our postgraduate student (2005-07) started her career at Kroll, Beijing Office.
Ms. MA Xiaoyan, our postgraduate student (2005-07) started her career at Shenzhen Huawei Technologies Ltd, in Shen Zhen, China.
Ms. GUO Xiaoning, our postgraduate student (2006-08) continued her PhD study in the University of Cincinnati, Ohio, U.S.A.
Ms. XIE Yanbin, our postgraduate student (2006-08) started her career at The Hong Kong Jewellery & Jade Manufacturers Association, in Hong Kong.
Mr. ZHANG Xi, our postgraduate student (2007-09) continued his PhD study in Georgia State University, Atlanta, U.S.A.
Ms. WU Yan, our postgraduate student (2007-10) started her career at Power Dekor in Beijing, China.
Ms. GAO Xue, our postgraduate student (2008-10) started her career at PricewaterhouseCoopers Consultants Limited in Shenzhen, China.

Ms. WANG Wei, our postgraduate student (2009-11) started her career at Kantar Worldpanel, Shanghai Office.

Ms. ZHANG Yuanyuan, our postgraduate student (2009-11) continued her PhD study in City University of Hong Kong.
Ms. WEI Muyu, our postgraduate student (2010-12) continued her PhD study in University of Alberta, Canada.
Mr. PENG Liang, our postgraduate student (2011-13) continued his PhD study in HEC Paris, France.
Ms. WANG Qian, our postgraduate student (2011-13) started her career in Shenyang, China.
Ms. ZHANG Chun, Betty, our postgraduate student (2011-13) continued her PhD study in Concordia University, Canada.
Mr. ZHUANG Mengzhou, our postgraduate student (2012-14) continued his PhD study in University of Illinois at Urbana-Champaign, Illinois, U.S.A.
Ms. CHEN Yuqing, our postgraduate student (2013-15) started her career in Beijing, China.
Dr. LI Chun-yu, Fiona, our postgraduate student (2012-15) started her career as Post-doctoral Fellow in Lingnan University, Hong Kong.
Dr. JIANG Juanyi, Joy, our postgraduate student (2013-16) started her career in Hong Kong.
Ms. QI Suntong, Stone, our postgraduate student (2014-16) continued her PhD study in The Chinese University of Hong Kong.
Ms. VICHETH Pisey, our postgraduate student (2016-18) started her career at HRINC, Phnom Penh city, Cambodia.
Ms. LAU Shuting, our postgraduate student (January 2018- December 2019) started her career in Hong Kong.
Ms. LIU Shuman, our postgraduate student (2018-20) started her career at The Chinese University of Hong Kong



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