Course Description
Pre-requisite: BUS2205 Marketing Management or PSY2101 Introduction to Psychology
(Note: Students minor in Financial Services Marketing who have passed MKT2214 Marketing for Financial Services will be exempted from the pre-requisite requirement of this course.)
This course examines the internal and external factors that influence
consumer behaviour and the decision-making process. It surveys various
concepts, theories and analytical frameworks for explaining and
analysing consumer behaviour and draws practical implications for
marketing strategies. Consumer case study analysis is an essential part
of this course.
First Term, 2023-24 | Second Term, 2023-24 |
Copyright©2024 Lingnan University. All rights reserved.
Disclaimer: Lingnan University ("the University") has taken all reasonable measures to ensure that material contained in this website is correct. The University reserves the right to make changes at any time. If you have any queries with our information, or if you would like a hyperlink to your site removed, please notify the Webmaster of the University at [email protected].