Course Description

Pre-requisite: BUS2205 Marketing Management

This course focuses on the key issues of international marketing management including decision making processes of international managers in determining policies in marketing planning, marketing mix strategies, and organising and controlling international operations in a turbulent world business environment. These key issues will be expanded to include international dimensions of marketing research and intelligence, impact of globalisation on marketing and international marketing of services.

This page was last updated on 18 Sept, 2023