The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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MKT2242 Digital Innovaion

First and Second Term, 2023-24

How to Purchase Textbook:


Driving Digital Strategy: A Guide to Reimagining Your Business

Please click here for Textbook

A Field Guide to Digital Transformation

Please click here for Textbook

Please click here for e-Book
   

Course Description

Pre-requisite: Nil

To stay relevant in the global marketplace, organizations need to constantly evolve, using innovative tools to their advantage. The most successful companies in the world are harnessing digital transformation to create radically new customer experiences, compelling products, services, and business ecosystems. A shift to digital innovation requires big changes in strategy, operations, and organization. In this course, students will learn how to boost the value of the latest tools and technologies to drive innovations that create exciting new commercial opportunities.


Instructor

First Term, 2023-24 Second Term, 2023-24

Frof. PENG Ling

Prof. PENG Ling


Download Areas


Course Outline and Schedule

    Prof. PENG Ling: L1


Lecture Notes

Students could access to the teaching notes in Moodle System


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