The Liberal Arts University in Hong Kong
The Liberal Art University in Hong Kong
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MKT2241 International Business Management

First Term, 2023-24

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Course Description

Pre-requisite: Nil

The International Business Management course builds on the students' existing knowledge base and assumes that students are familiar with the international environment of business. The course moves beyond the broad environment to the specific organisational context, examining how multinational enterprises organise and compete in the international arena. The course deals with structure and management of multinational corporations and the management of functional activities on an international basis. Further, from a strategic perspective, the course addresses the competitive challenges of doing business in differing geographic environments.


Instructor

First Term, 2023-24 Second Term, 2023-24

Prof. Paul A. WHITLA

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Course Outline and Schedule

    Prof. Paul A. WHITLA: L1


Lecture Notes

Students could access to the teaching notes in Moodle System


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