Course Description
Pre-requisite: BUS2205 Marketing Management
Marketing research is an integral part of marketing. It aims to systematically and objectively identify, collect, analyze, and disseminate information for the purpose of assisting marketing decision making. This course aims to give students a basic understanding of marketing research principles. It enhances students' analytical skill and helps them link the marketing variables with the environment and the consumers.First Term, 2023-24 | Second Term, 2023-24 |
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