MSc in Marketing and International Business |
Second Term,
2023-24
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MIB607 - Big Data Marketing |
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Brief Course Description
In the age of Big Data, marketing analytics increasingly plays an important role in business
decision making. Big data marketing analytics improves the quality of marketing decision
making by helping firms better understand their customers and competitors. This course
introduces students to state-of-the-art big data and marketing analytics to generate business
insights, demonstrates how to practically apply these analytical skills to real-world business
decisions, and provides the skills needed to make intelligent use of marketing data in making
recommendations about marketing strategies. These skills are learned through a combination
of lectures, assignments, in-class exercises, and projects with real data.
Lecturer
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Download Areas
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Course description and schedule
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Last Updated: 19 Jan 2024
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