MSc in Marketing and International Business

First Term, 2023-24

MIB502 - Applied Marketing Research




Brief Course Description
The purpose of marketing research are to better understand marketing phenomena and to support managerial decision making. In this course, students will be introduced to the different types of marketing research. The focus will be on (i) improving students’ analytical and problem-solving skills; (ii) introducing students to different stages of the marketing research process including problem definition, research design, data collection and analyses, and report writing, (iii) demonstrating the use of marketing research in informing managerial decision making.



First Term, 2023-24
Professor LUI Hon Kwong  


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Last Updated: 12 Sep 2023


Department of Marketing and International Business, Lingnan University
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