MSc in Marketing and International Business

Second Term, 2023-24

MIB601 - Innovation Management and Digital Transformation

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Brief Course Description

To stay relevant in the global marketplace, organizations need to constantly evolve, using innovative tools to their advantage. The first part of the course provides students with an in-depth understanding of innovation management using a management framework, focusing on how to create value and growth through innovation in new and existing markets. Students will explore the concepts, methods, and tools on how to organize and manage innovation process with the objective to better control cost and risk, examine the process of developing new products and many of the new product management issues faced by companies. The most successful companies in the world are harnessing digital transformation to create radically new customer experiences, compelling products, services, and business ecosystems. A shift to digital innovation requires big changes in strategy, operations, and organization. The second part of the course covers digital transformation, in which students will explore the world of disruption, from what it is to how to harness new strategies of digital transformation. Plenty of case studies will be discussed to help students to better understand the successes and failures in innovation management and digital transformation, ultimately, to improve the chance of success. The course will be taught using interactive methods and techniques throughout. Students will experience these facilitation techniques while learning innovation. They will then learn and practice these techniques so that they can apply them routinely throughout their graduate experience and beyond.

 

Lecturer

Second Term, 2023-24
Professor PENG Ling       

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Download Areas

 
         - Course description and schedule 

           Students could access to the teaching notes in Moodle system.


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Last Updated: 19 Jan 2024

 

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk