MSc in Marketing and International Business
MIB601 - Innovation and New Product Development
Brief Course Description
This course provides students with an
in-depth understanding of innovation and new product development using a
management framework. This course focuses on how to create value and growth
through innovation in new and existing markets. Students will explore the
concepts, methods and tools on how to organize and manage innovation process
with the objective to be better control added-value, cost and risk and examine
the process of developing new products and many of the new product management
issues faced by companies. Plenty of case studies will be discussed to help
students to better understand the successes and failures in innovation and,
ultimately, to improve the chance of success.
Course description and schedule
Students could access to the teaching notes in Moodle system.
Last Updated: 7 Jan 2020