MSc in Marketing and International Business

Second Term, 2019-20

MIB601 - Innovation and New Product Development

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Brief Course Description

This course provides students with an in-depth understanding of innovation and new product development using a management framework. This course focuses on how to create value and growth through innovation in new and existing markets. Students will explore the concepts, methods and tools on how to organize and manage innovation process with the objective to be better control added-value, cost and risk and examine the process of developing new products and many of the new product management issues faced by companies. Plenty of case studies will be discussed to help students to better understand the successes and failures in innovation and, ultimately, to improve the chance of success.

 

Lecturer

Second Term, 2019-20
Professor PENG Ling       

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Download Areas

 
         - Course description and schedule 

           Students could access to the teaching notes in Moodle system.


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Last Updated: 7 Jan 2020

 

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk