MSc in Marketing and International Business |
Second Term,
2023-24
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MIB601 - Innovation Management and Digital Transformation |
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Brief Course Description
To stay relevant in the global marketplace, organizations need to constantly evolve,
using innovative tools to their advantage. The first part of the course provides students
with an in-depth understanding of innovation management using a management
framework, focusing on how to create value and growth through innovation in new
and existing markets. Students will explore the concepts, methods, and tools on how
to organize and manage innovation process with the objective to better control cost
and risk, examine the process of developing new products and many of the new
product management issues faced by companies. The most successful companies in
the world are harnessing digital transformation to create radically new customer
experiences, compelling products, services, and business ecosystems. A shift to digital
innovation requires big changes in strategy, operations, and organization. The second
part of the course covers digital transformation, in which students will explore the
world of disruption, from what it is to how to harness new strategies of digital
transformation. Plenty of case studies will be discussed to help students to better
understand the successes and failures in innovation management and digital
transformation, ultimately, to improve the chance of success. The course will be
taught using interactive methods and techniques throughout. Students will experience
these facilitation techniques while learning innovation. They will then learn and
practice these techniques so that they can apply them routinely throughout their
graduate experience and beyond.
Lecturer
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Download Areas
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Course description and schedule
Students could access to the teaching notes in Moodle system.
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Last Updated: 19 Jan 2024
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