Brief Course Description

As the growth of Internet and the popularity of social media among consumers, firms can now communicate with consumers in a non-traditional fashion. This course provides the knowledge and theories in this growing areas by illustrating topics such as E-commerce, E-marketing strategy, social media marketing strategy, social consumers in digital communities, and measuring the impact of social media marketing. The primary focus of the course is to understand how marketing activities can be implemented via Internet and social media to reach their target customers and strategic objectives.

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Last Updated: 12 Sep 2023