Education
BA Manchester Metropolitan; MBA Manchester; PhD PolyU
Research Interests
Globalisation in Service Industries, Multinational Business Strategy, Marketing
Strategy in Asia-Pacific; Sports Marketing and Internationalization
Whitla, Paul and Lianxi Zhou (2012), "How Negative Publicity Influences Consumer
Attitudes: The Mediating Role of Moral Reputation", Journal of Business
Research, Online, January 2012.
Whitla, Paul (2012), "Integrating Ethics into International Business Teaching:
Challenges and Methodologies in the Greater China Context", Journal of
Teaching in International Business, 22(3): 168-184.
Whitla,
Paul (2009), "Crowsourcing and Its Application in Marketing Activities",
Contemporary Management Research, 5(1): 15-28.
Whitla, Paul,
Peter G. P. Walters and Howard Davies (2008), "Global Strategy in the
International Advertising Industry," International Business Review,
17(3):235-249.
Whitla, Paul,
Peter G. P. Walters and Howard Davies (2007), "Global Strategies in the
International Hotel Industry," International Journal of Hospitality
Management, Elsevier, 26, 777-792.
Whitla, Paul, Peter Walters and Howard Davies (2006), "The use of Global
Strategies by British Construction Firms," Construction Management and
Economics, Vol. 24.9, 945-954.
Whitla, Paul, "Crowdsourcing and its Application in Marketing
Activities", Contemporary Management Research, In Press (ISSN 1813-5498).