Lingnan Roundtable for Learning & Networking – Digital Marketing
The sixth session of the Lingnan University Roundtable focused on "Digital Marketing", conducted successfully on 24 Sep 2023. Our star alumni guest speakers, Kanny and Jeffrey shared their expertise and experiences as industry professionals. Over 30 alumni and students from various industries attended and engaged in the event.
Jeffrey emphasized the importance of understanding consumer culture in order to promote brand growth through various platforms and strategies. Kanny discussed the popular social media trends in Hong Kong. He advised participants to choose suitable channels, establish content strategies, manage posting frequency, and maintain real-time communication with customers. During the chit-chat session, led by our alumni Michael, they discussed the development of digital marketing driven by AI. They encouraged the attendees to keep pace with the market's new normal by continuously learning various AI technologies and stay closely connected with the latest digitalization trends in the industry.
To review the precious moments of the event, please visit the Photo Gallery.
Jeffrey emphasized the importance of understanding consumer culture in order to promote brand growth through various platforms and strategies. Kanny discussed the popular social media trends in Hong Kong. He advised participants to choose suitable channels, establish content strategies, manage posting frequency, and maintain real-time communication with customers. During the chit-chat session, led by our alumni Michael, they discussed the development of digital marketing driven by AI. They encouraged the attendees to keep pace with the market's new normal by continuously learning various AI technologies and stay closely connected with the latest digitalization trends in the industry.
To review the precious moments of the event, please visit the Photo Gallery.