Marketing, E-commerce and Supply Chain Management
| Programme Team | Research Interest |
| Prof. LENG Mingming (Director of ORM) | Operations and supply chain management, game theory, stochastic processes, operations research |
| Prof. PENG Ling (Acting Director of MIB) | E-commerce and social media, content marketing; econometrics; psychometrics, data mining, machine learning |
| Prof. Bradley R Barnes | International Management, Guanxi & International Business Relationships, HR Marketing. |
| Prof. CAO Cong Clark | Consumer psychology and consumer neuroscience, basic motivation, collecting behavior, information processing |
| Prof. CHUNG Yu Ho Sebastian | Social media, content marketing, moment-to-moment data, and psychometric model |
| Prof. CUI Geng | China consumer market, FDI strategies and performance, interactive marketing, e-commerce, data mining using machine learning |
| Prof. FANG Xunchang Krystal | Artificial intelligence, social media marketing, human-computer interactions anthropomorphism, interpersonal relationships, food marketing |
| Prof. GAO Yi Angela | Online influencer marketing, live stream commerce, inter-organizational relationship, marketing strategy |
| Prof. HE Dongjin | Social influence on consumer behavior, prosocial behavior, social signalling, gift giving, visual marketing, alliance, marketing communications, self-control, branding |
| Prof. LI Yiwei Victor | Methodologies: Field experiment, applied econometrics, bayesian statistics, machine learning Topics: Social network, influencer marketing, crowdfunding, mobile marketing, word of mouth, behavioral economic |
| Prof. LIANG Liping | Operations and supply chain management, incentive mechanism design, cooperative game theory, data analytics |
| Prof. LUI Hon Kwong | Labor economics, applied marketing research, Hong Kong economy |
| Prof. OH Ga-Eun Grace | Consumer psychology, self-control, food consumption, health behaviour, aging consumers/workers, social Influence, creativity and innovation, conspicuous consumption |
| Prof. QI Suntong | Consumer decision-making, shopping experiences |
| Prof. SHANG Weixin | Operations management, supply chain management |
| Prof. SIQIN Tana | Operations-marketing interfaces and supply chain management |
| Prof. WANG Qian | Price match, priority pricing in queues, game theory, stylized models, interface between marketing and operations research |
| Prof. WANG Xiang | Consumer psychology, resource scarcity, consumer uncertainty, algorithms and consumer choice |
| Prof. YAO Jin | Interface of Finance, Operations, and Risk Management (iFORM), Sustainable Operations, Business Analytics |