Paul A. WHITLA

Education

BA Manchester Metropolitan; MBA Manchester; PhD PolyU

Research Interests

Globalisation in Service Industries; Multinational Business Strategy; Marketing Strategy in Asia-Pacific; Sports Marketing and Internationalization

Teaching

Global Business Environment, International Business Management, Global Business and Sustainable Development, Doing Business in Emerging Markets

Recent Journal Publications

Whitla, Paul and Lianxi Zhou (2012), "How Negative Publicity Influences Consumer Attitudes: The Mediating Role of Moral Reputation", Journal of Business Research, Online, January 2012.

Whitla, Paul (2012), "Integrating Ethics into International Business Teaching: Challenges and Methodologies in the Greater China Context", Journal of Teaching in International Business, 22(3): 168-184.

Whitla, Paul (2009), "Crowsourcing and Its Application in Marketing Activities", Contemporary Management Research, 5(1): 15-28.

Whitla, Paul, Peter G. P. Walters and Howard Davies (2008), "Global Strategy in the International Advertising Industry," International Business Review, 17(3):235-249.

Whitla, Paul, Peter G. P. Walters and Howard Davies (2007), "Global Strategies in the International Hotel Industry," International Journal of Hospitality Management, Elsevier, 26, 777-792.

Whitla, Paul, Peter Walters and Howard Davies (2006), "The use of Global Strategies by British Construction Firms," Construction Management and Economics, Vol. 24.9, 945-954.

Whitla, Paul, "Crowdsourcing and its Application in Marketing Activities", Contemporary Management Research, In Press (ISSN 1813-5498).