WANG Xiang 王翔

Education

B.S. (Statistics) Fudan; PhD (Marketing) UFlorida

Research Interests

Consumer psychology, Resource scarcity, Consumer uncertainty, Algorithms and consumer choice

Teaching

Marketing Management, The Digital Economy and Social Media

Selected Publications

Felipe M Affonso, Amin Shiri, Diego Aparicio, Minzhe Xu, Xiang Wang, Chris Janiszewski, Marco Bertini (2025), “Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions", Journal of Consumer Research.

Yuanyuan Jamie Li, Shan Lin, Han Gong, Xiang Wang, Chris Janiszewski (2025), "Time is Shrinking in the Eye of AI: AI Agents Influence Intertemporal Choice", Journal of Consumer Psychology.

Sharma, Eesha*, Stephanie Tully*, and Xiang Wang* (2023), “Scarcity and Intertemporal Choice,” Journal of Personality and Social Psychology. (* denotes equal authorship)