Rules for Participants and Team formation 1. All participants must be full-time secondary school students in 2024-25 academic year. The school list is based on the registration under Education Bureau.
2. Each team must consist of FIVE to SIX students. One of the team members will be the team captain who is responsible for registering the team, submitting the video and communicating with the organizer. Each team must include one teacher at their school as advisor.
3. The members of each team must be from the students in the same school.
4. During the competition, teams or team members must use official school email account for any communication with the organizer, including but not limited to registration, submission and enquiry.
5. Team captain must submit the information of all team members (including their full name, name of school, level of study and email address). Each team can only submit one video.
6. The registration form can be downloaded at the website of Department of Marketing and International Business ( https://www.ln.edu.hk/mkt/lumsm ).
7. Team captain must send the registration form to lumsm@ln.edu.hk by 14 November 2024. Late registration is not accepted.
8. Each student can only register in one team. Any student who registers more than one team will be disqualified from registration. The concerned teams will also be disqualified.
9. Teams or team members who fail to comply with the competition rules will be disqualified.
Format and Rules of Submission 1. Each team has to prepare a 3-minutes video to address the following questions: a. What is Brand? b. Using Social Media to create a positive brand?
2. The video should be in MP4 or MOV format and resolution must not be less than 1920 pixels x 1080 pixels.
3. The style and contents of video can be, but not limited to, “story, advertising, documentary”, etc. The teams must ensure that the contents of the video shall comply with the laws in Hong Kong Special Administrative Region. All videos must be original.
4. All team members must appear in the video.
5. The videos must be in English or add English subtitle. 6. The download link of the video must be included in the registration form. The participating team must ensure the organizer having the rights to download. If the organizer cannot download the video, the registration will be forfeited.
7. Panel Judge will review all submission and decide the award teams.
8. The criteria of judging - Contents: can really respond to the questions - Creativity: Creativity, uniqueness and expression of the work - Technical Skills: Professional standards in lens use, editing, sound design, etc.
9. The awarded teams will receive notification by email on or before 3 December 2024.
10. Award Presentation Ceremony will be tentatively held on 10 December 2024 in person. The venue and details will be announced in due course.
Other rules 1. Teams or team members who fail to comply with this rule and regulation will be disqualified.
2. If disputes arise, the decision of the organizer shall be final.
3. The organizer owns the copyrights of all videos submitted by the participating teams and all event recordings, if any, in the competition.
4. The organizer reserves the rights to change the time of the event in the competition.
5. If the participants have any question or enquiry of the rules and regulations, they should consult the organizer immediately. |