CLC9012 To Care About Our Society - Social Marketing

Second Term, 2026-27

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Course Description

Pre-requisite: Nil

Social marketing is a discipline that focuses on using commercial marketing concepts and techniques to influence behavior for delivering positive impacts for the society. This discipline has been making profound contributions to social issues in the areas of public health, injury prevention, community involvement, and more recently, financial well-bring. It is of particular relevance to Hong Kong or any other societies that is experiencing social challenges in the quest for sustainable growth. Students will be exposed to different social issues. Through a mix of lectures, class discussions, and group and individual projects, students will be equipped with the marketing concepts, tools and strategies to address different social issues. This course is offered in the spirit of taking responsibility for ourselves as well as caring for those around us. It therefore targets at students who concerned about social issues and passionate about bringing positive influence to the society.

Instructor

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Course Outline and Schedule

       Prof. WONG Man-Chung, Albert - L1

Lecture Notes

Students could access to the teaching notes in Moodle System