CLE9013 Consumer Culture and Values

Second & Summer Term 2026-27

How to Purchase Textbook:

Consumer behavior : building marketing strategy - Please click here for e-Book

Social psychology and human nature - Please click here for e-Book

Course Description

Pre-requisite: Nil

This course aims to analyze the rise of consumer society that reflects the saturation of the modern ideals of progress, well-being and individualism as well as the emerging values and lifestyle self-responsibility of individuals within a free market. It provides the necessary theoretical and practical knowledge for the economic and moral education of consumers in today's society by exploring the economic fundamentals of consumption and the management of personal spending and consumption decisions through a consumer's lifecycle.

More importantly, it emphasizes the moral and ethical education of consumers by exploring the emerging issues such as excessive spending, irresponsible consumption, and "green consumption" and the social, political and environmental ramifications of their consumption decisions. It fosters a well-rounded understanding of consumer decisions and responsibilities among the students and helps them develop the skills, attitudes, knowledge and understanding necessary to become effective, educated and responsible citizens in a consumer society.

Instructors

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Course Outline and Schedule

       CLE9013

Lecture Notes

Students could access to the teaching notes in Moodle System