MKT2241 International Business Management
Second Term, 2026-27
How to Purchase Textbook:
Global Business Today:
Please click here for Textbook
Please click here for e-Book
International Business:
Please click here for Textbook
Please click here for e-Book
Course Description
Pre-requisite: Nil
The International Business Management course builds on the students' existing knowledge base and assumes that students are familiar with the international environment of business. The course moves beyond the broad environment to the specific organisational context, examining how multinational enterprises organise and compete in the international arena. The course deals with structure and management of multinational corporations and the management of functional activities on an international basis. Further, from a strategic perspective, the course addresses the competitive challenges of doing business in differing geographic environments.
Instructor
First Term, 2026-27
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Download Areas
Course Outline and Schedule
Prof. CHOW Kong-Wing, Clement: L1
Lecture Notes
Students could access to the teaching notes in Moodle System