MKT2242 Digital Innovation

First & Second Term, 2026-27

How to Purchase Textbook:

Digital Innovation Strategy 

Please click here for Textbook

Driving Digital Strategy: A Guide to Reimagining Your Business
Please click here for Textbook

A Field Guide to Digital Transformation
Please click here for e-Book

Course Description

Pre-requisite: Nil

To stay relevant in the global marketplace, organizations need to constantly evolve, using innovative tools to their advantage. The most successful companies in the world are harnessing digital transformation to create radically new customer experiences, compelling products, services, and business ecosystems. A shift to digital innovation requires big changes in strategy, operations, and organization. In this course, students will learn how to boost the value of the latest tools and technologies to drive innovations that create exciting new commercial opportunities.

Instructor

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Course Outline and Schedule

       Prof. PENG Ling: L1 & L2

Lecture Notes

Students could access to the teaching notes in Moodle System