MKT2244 Green Marketing: ESG and Sustainability
First Term, 2026-27
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Course Description
Pre-requisite: Nil
Green marketing, also known as sustainable marketing or environmental marketing, promotes environmentally friendly and socially responsible products, services, and practices. It aligns with ESG and sustainability principles, aiming to minimize negative environmental impacts and benefit communities and future generations. This course introduces students to ESG-driven sustainable marketing, its applications, and implications for consumers and stakeholders. It explores global marketing issues and perspectives, providing a comprehensive understanding of ESG and sustainability's role in marketing. Through theory and real-world examples, students gain insights into the positive impact of ESG and sustainability in marketing.
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First Term, 2026-27
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