MKT3321 - International Marketing Management

First Term, 2026-27

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Course Description

Pre-requisite: BUS2205 Marketing Management

This course focuses on the key issues of international marketing management including decision making processes of international managers in determining policies in marketing planning, marketing mix strategies, and organising and controlling international operations in a turbulent world business environment. These key issues will be expanded to include international dimensions of marketing research and intelligence, impact of globalisation on marketing and international marketing of services.
 

Instructor

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Course Outline and Schedule

     Prof. QI Suntong, Stone: L1

Lecture Notes

Students could access to the teaching notes in Moodle System