Undergraduate Programmes
Bachelor of Business Administration (Honours) - Risk and Insurance Management Programme (JUPAS no.: JS7216)
(Direct admission to Year 1 via JUPAS, starting from Academic Year 2016-2017)
The Risk and Insurance Management Programme gives students an in-depth knowledge of industry practices and market trends, meaning they will be able to meet the needs of prospective employers in the banking and insurance sectors in Hong Kong, China and beyond.
The Programme combines theoretical knowledge with practical business applications. It covers everything from the fundamentals of finance and insurance to the principles of wealth management and ethics, thereby enhancing students’ whole-person development and opening up future opportunities. In addition, the Department of Operations and Risk Management, which is Association to Advance Collegiate Schools of Business (AACSB) accredited, collaborates with well-known organisations to offer a wide range of student development activities, including exchanges and internships.
Our graduates are well prepared for managerial positions in insurance companies, banks and related financial institutions. They work as insurance underwriters, claim officers, bankers, insurance product developers, insurance brokers, insurance and financial instrument executives and also non-insurance-related administrators, etc.
Bachelor of Business Administration (Honours) - Business Analytics and Innovation Major (JUPAS no.: JS7212) (formerly named as Digital Business)
(For the UGC-funded programme, this Major (BAI) is available for students designated as Year 1 students upon admission in 2025-26 and after, and Year 3 students upon admission in 2027- 28 and after; the formerly-named Digital Business Major is available for students designated as Year 3 students upon admission in 2022-23 and after.)
In recent years, highly successful developments of business analytics and digital innovation in the Mainland and worldwide have revived strong interest within the local business community. A strong push for local technology start-ups, backed by generous funding, is being pursued by the government, universities and industry sponsors. Riding the latest bandwagon of business analytics and innovation calls for innovative elements in the BBA curriculum, the BBA Business Analytics and Innovation Major aims to attract high-calibre technology-savvy candidates to apply for senior-year places in the BBA Programme and to meet Hong Kong’s needs for more graduates in Business Analytics and Innovation.
A salient feature of the Business Analytics and Innovation Major is to encourage a culture of “start-ups” and entrepreneurship through contacts with the industry and a curriculum design that culminates in a final year project experience on developing start-up plans.
In order to attract high-calibre applicants from outside the traditional business and management study areas, the proposed Business Analytics and Innovation Major would offer an attractive choice, particularly for technology-savvy individuals with aspirations to engage in business endeavours. These individuals, having diverse backgrounds in science and technology, engineering, arts and design, etc., would fit well into the ideal profile of Lingnan graduates with a strong awareness of cross-disciplinary applications.