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Impact with CARE Video Series - Prof. Cui Geng


Prof. Cui Geng, Professor of the Department of Marketing & International Business, is a prominent scholar in international business and digital marketing. In this video, he shares how his recent research uses archival data to construct a comprehensive index of economic integration between Hong Kong and the Mainland, and how he adopts item response theories to cross-examine the effects of product attributes, reviewer’ criticality, consumption situation, product type, and time in assessing customer satisfaction.